Develop a Business Plan Before You Buy a Website :: Sell Websites Buy Websites

Develop a Business Plan Before You Buy a Website Reprinted with permission of VotanWeb.com In recent years, I've written a number of business plans based on ideas I've had for various websites. Most of these ideas were small, but I learned a great deal just writing the plans. I didn't proceed with those websites because either the market or cash flow wouldn't support them. However, the only way for me to know this was by writing the plans. Completing the initial plan for my current website was time-consuming. I spent about 40 hours over a three-week period researching and writing it. It's a living document, since I revise it every month or two. Free Web resources, plus word-processing and Excel spreadsheet software, allowed me to create a unique plan. The resources I used included VotanWeb and the Small Business Administration's site. The business-planning software programs that provide templates to insert your information seemed "cookie cutter" and formulaic to me. They didn't seem to offer anything that wasn't free on the Web. The first half of a business plan is geared towards developing and supporting a business strategy. A website can face serious competition if the business concept is not creative. I critically examined my market, industry, customers and competitors. I reviewed the benefits of my current merchandise and tied them to customer needs. I visited my competitor’s websites to evaluate their strengths and weaknesses and find opportunities they were neglecting. I asked myself: Is there a niche that allows me to compete less directly against similar websites? Can I use different sales or marketing pitches? Is there a secondary market that can help us grow? Can I position my websites in new ways that offer customers additional benefits? The Financial Picture A balance sheet shows a website's net worth and is prepared once annually. In my business plan, I also included a personal balance sheet that showed my personal financial commitment by documenting my own assets and liabilities. A cash-flow statement shows how much cash will be needed and when and where it will be generated. It examines cash and revenue sources, minus the business's expenses and capital requirements (a cash-flow statement differs from a profit-and-loss statement because it doesn't include when the revenue is collected or expenses paid). I show my cash flow going forward on a 12-month basis. This allows me to see when my cash flow might not be adequate to meet expenses and pull back on spending until it builds up again.

Human Cognitive Development Essay

The paper is designed to discuss human cognitive development through the prism of various perspectives. Apriori, developmental psychology is nowadays dominated by Piaget’s views, so the essay provides a detailed examination of his theory, including it basic assumptions, the connection between human physiology and cognitive development and the four stages of progress of cognitive abilities: sensorimotor, preoperational, concrete operational and formal operational. Beyond the major focus, the essay also discusses four alternative approaches to cognitive development, including relevant research, conducted by the founders and followers of rational-constructivist, social learning, information-processing and sociocultural perspectives and the differences between traditional Piagetian views and these alternative positions. The author uses three articles from different psychology-oriented journals: â€Å"Personal cognitive development and its implications for teaching and learning† be Ferrari and Mahalingam (1998), â€Å"Commentary on Vygotsky† by Jean Piaget (2000) and the article, written almost immediately after the emergence of Piaget’s stage theory – â€Å"The development of formal operations in logical and moral judgment† by Kuhn, Langer, Kohlberg, and Haan. Developmental psychology is a vast area of knowledge that seeks to explore and explain various aspects of human psychosocial development, including its moral, emotional and cognitive components (Ferrari and Mahalingam, 1998). Cognitive development refers to the development of human intellect, abstractive, critical and creative thinking that provide successful cognition and comprehension of the world of objects. The most prominent and popular theory of human cognitive development was created by Jean Piaget, whose approach to the progress in this context is constructivist, so that the scholar views the construction of cognitive abilities as self-motivated action (Piaget, 2000). As Kuhn et al (1977) assume, â€Å"Piaget’s research methods are based primarily on case studies [they were descriptive]. While some of his ideas are supported through more correlational and experimental methodologies, others are not. For example, Piaget believes that biological development drives the movement from one cognitive stage to the next† (Kuhn et al, 1977, p. 98). Nevertheless, although Piaget’s investigation basically refers to physiology rather than psychology, the scholar manages to link biological and cognitive progress through the description of the transformation of reflexes into formal operations. Initially, he describes two major processes that occur in individual when adapting to the environment: assimilation and accommodation. Both of them condition the complication of their manner of adaptation and therefore determine cognitive development (Piaget, 2000). Accommodation refers to the alteration of cognitive abilities in response to the requirements of the environment for the purpose of gaining something from the surrounding world. Assimilation, in turn, refers to the transformation of the environment with further placing it into preexisting cognitive schemes and constructs (Piaget, 2000). Due to the fact that life situation and the corresponding requirements from the environment tend to complicate through the life course, the individual is forced to respond to complex stimuli and construct hierarchical cognitive structures (for instance, from general to concrete) (Piaget, 2000; Ferrari and Mahalingam, 1998). Piaget distinguishes and describes four stages of cognitive development. Sensorimotor stage, or infancy lasts from the birth to 2 years, has six sub-stages, associated with gradual development of reflexes, focus of vision and coordination in movements. Intelligence is manifested through the progress in motor activity, but the individual uses no social symbols (e. g. language) during this period. The exploration of world is very dynamic, but the related knowledge remains limited because of the weak cognitive abilities. The outcomes of this stage are the emergence of basic creativity or insight (understanding of pictures and language) as well as the progress of symbolic abilities (Piaget, 2000).

Psychology, Theology and the Spiritual Life in Christian Counseling Essay

1. This paper is a book review that will deal with the above work by McMinn and the nature of Christian counseling in general. The work is a whole is designed to be easily read, and reads very quickly at the price of sophistication. Its ultimate purpose is one of integration on wto levels: first, the integration of the â€Å"broken† person back into loving relationships, chiefly with God, who is a God of healing, and second, the immensely important integration of theology with the aims of counseling. Counseling without God is a far less complex affair than Christian counseling. The secular counselor can be safely utilitarian, whatever helps heal the person might be tried or advocated. However, with Christian counseling, the idea of integration is all important. Christians have a specific view of the personality that cannot be ignored in counseling. These ideas on the human personality is based around our inherent sinfulness and â€Å"brokenness. † (McMinn, 1996, 32). This is central, all of humanity is in need of counseling of some sort, but the final end of counseling, that of union with God in and by healthy relationships with other persons, provides far more difficult challenges than the more utilitarian secularist. Furthermore, the idea of the integration of the ego out of its sinful (yet natural) drive to self-sufficiency (cf. 35-40ff) is another specifically Christian idea when coupled with the important idea of Grace, the Grace that is, by its very function, a healing balm. Hence, the counselor must also know how to â€Å"give way† to grace, grace that is not in the control of the counselor. The notion of the â€Å"abuse of power† so important to the chapter on â€Å"Sin†is precisely not realizing the fact that the Christian counselor must act as a conduit of grace and not its â€Å"dispenser. † Thus, the counselor that does not realize this gap, the gap between the counselor and the will of God for the broken victim has failed in his duty. The grace for the believer is always present, and Christian counseling must have a sense that his duty is to help the victim find it. The basic thesis of the book is sound from a theological and a psychological point of view: the modern secular mentality stresses ego satisfaction and ones â€Å"control† over ones life. But this is little more than the institutionalization of original sin: this is the problem, not the solution. This desire, natural to fallen man, to be self-sufficient is the root of all psychological problems. Hence, the work takes this fundamental insight through the various ideas that develop in the process of counseling: prayer, scripture, forgiveness, etc. Each concerns itself with bringing the patient to a fuller understanding of the nature of his alienation, both from others an from God. 2. In the section on prayer, I was struck by several things, things that I recall myself going through. I was always taken aback by the attacks on prayer by both mainline psychology and society at large: why would one pray if God is all knowing? Of course this is not an easy question, and the church fathers dealt with it in some detail. I began to see prayer as being of 2 kinds: the intercessory prayer, or the literal meaning of prayer in the sense as â€Å"to ask. † This is not a part of Christian counseling to any great degree. But the second form of prayer, that of communion and oneness, is. The prayerful meditation of the ancient monks has healing properties even apart of belief. Prayer, as McMinn points out, reduces stress, creates a bond with the counselor, and places the problems of man in a theological context (66ff). The same might be said for his section on Scripture: is not Job an excellent case study for the Christian counselor? Is not David and his sins even better? (Cf. 100) It seems to me that the development of my own prayer life since being involved with counseling has more to do with dealing rather than asking. , In other words, it seems to me that pure prayer is not about asking for things: God knows what we need. Pure prayer is about dealing with that which God has given us in our own development. Suffering is no a bad thing with a prayerful attitude: it permits us to reject the world and its comforts, and to seek our rest in God alone. Christians involved in counseling should avoid, as my experience has shown, treating prayer as a means of â€Å"getting† things. This can lead to disappointment and a belief that God is merely a great cosmic vending machine that exists to grant wishes. I recall my older view that prayer was about â€Å"getting,† instead of â€Å"dealing. † Prayer as a means of communing with God in the midst of suffering is both a very Christian idea as well as a powerful tool in counseling Christians. 3. A major issue that arises from reading this book is the difficulty of the task. The author is writing for a popular audience, and hence, can not get into the deep psychology and theology necessary to make his this work. Theology is the highest of the sciences, and this is because the understanding of Christ as Logos gives both the efficient and final cause of creation, including our minds. The Logos is the being of all things so far as they exemplify a cosmic reason, an interconnectedness that makes nature understandable and law-abiding. But our problem arises, both as Christians and as counselors, when we are forced to deal with the affects of the fall: a nature that bears God’s energy (though not her person), but is only poorly reflected in our minds that have been darkened by sin. Christianity has been worried about this healing since St Gregory of Nyssa and Augustine, who have dealt with the church and the Christian life as primarily a psychological affair, an affair of the consciousness, but a consciousness whose own drives seek to obliterate God and his presence in the interests of self centeredness. The very nature of the book in question cannot get into these issues except in trite examples. The book needs to build upon Christ as Logos before any serious psychology can be done. Putting this differently, the point is that Christ is to be found in the human mind in that it bears traces, fingerprints of the creator, but the creator as the Son, the image of the Father. The cosmic reason found in all things. This is an ontological problem, one that needs to inform all Christian psychology. Th reality is that this book is far too simple, far to â€Å"easy† and cannot gt to th heart of the matter. 4. In terms of action, I want to take from McMinn’s section on Scripture. This is likely the most valuable part of the work, and Scripture, to say the least, is only rarely considered a bok of counseling or psychology. Yet, the scriptures are saturated with psychological insight. Hence, my action here is to begin bringing scriptural sources into counseling. Even with secular patients, the Bible, even if the patient does not necessarily believe its divine origin, still contains many positive and negative examples for people to consider. The sins of David, including murder, are helpful is showing the example of repentance and the fact that a spiritual giant like David can be so flawed. I might say the same of Noah, after his drunkenness. God can forgive anything. The prophets such as Jeremiah or Amos were all persecuted for their beliefs and complete refusal to compromise. For people to be treated harshly because of their faith is something Christ explicitly mentions as the lot of the Christian: scripture is about God’s presence amidst a world that does not recognize him, whether it be the establishment of Judah or the Jewish Pharisees. The Christian Will suffer–there is no getting out of that, it is built into the process of both living and counseling. Christ Himself is such an example. Therefore, in dealing with patients, the Scriptures will be the central component in counseling for the examples they contain: examples of righteous suffering, but suffering with a purpose. Suffering with a purpose is bearable, suffering for no reason is not,. There is not a major figure in the Scriptures that is not persecuted for one reason or another by a world that does not understand te godly life. For us as counselors, nothing can be more important, useful or inspiring.

Nestlé: Sustaining Growth in Mature Markets Essay

Nestlà © was first founded by Henri Nestle in the 1860s by developing and producing food products for babies who could not adapt mother’s milk. Following the success in baby food products, Henri incorporated with an Anglo-Swiss condensed milk company to develop dairy products, especially for government supply in World War I. High sensitive and quick responding to the demand of consumer, Nestle continued to create and develop new product mix to canned food, beverage, pet care products, to maximize its scope of business in the food segment. Nestle had been incurring high success during its operation in food industry, proved by production many creative product portfolio, double sales and tripled profits, globally brand recognition, offices and factories around the world with the management of previous CEO Helmut Maucher. Maucher successfully promoted Nestle to higher position in the market as a global company and has been operating beyond its original Europe boundary. Nestle is presently one of the largest food company in the world. Nestle has been called the most conglomerate companies ever, with more than 400 plants in 77 countries and growing. Nestle is Switzerland’s largest industrial company and the world’s leading food processor. The food giant ranks as one of the 100 largest companies in the world. Nestlà ©Ã¢â‚¬â„¢s primary products include beverages such as (coffee, chocolate drinks, mineral water, and soft drinks), dairy products, infant formula, culinary products (soups, seasoning, condiments), frozen foods and ice cream, yogurt and chilled desserts, and chocolate. Nestle seems not still happy with what it had obtained. Under leadership of current CEO Peter Brabeck, Nestle is now experiencing a more significant growth and synergies as the top nutrition and Food Company with the strategic management of Brabeck since he took over Nestle in 1997. CEO Brabeck realized the need of Nestle and his first priority was to achieve real internal growth. Strategies were employed to achieve this organic growth and now Nestle is posting CHF $91 billion in sales and CHF $8 billion in profits. Brabeck’s will hand over the company in 2008 and his successor will be facing the task of maintaining the successful momentum. This uncertainty about the future of the company is left to be seen and is the driving factor to the question: Can Nestle sustain its industrial growth in Mature Markets under the new CEO Paul Bulcke or would  the growing competitive pressure shrink its overall growth. To answer this question, an in-depth analysis must be undertaken to understand the external environment that Nestle is operating in by looking at the General, Industry, and Competitor environment and also a microscopic look into Nestle internal environment. The general environment of Nestle looks at the demographic trend. Nestle international operations are in 77 countries with over 400 plus plants and their products are sold on all six continents. The world population is increasing on a daily basis and the geographic distribution of populations is shifting. The world population is also aging quickly and the ethnic mixes in developed countries are changing rapidly. The average household incomes are increasing and Nestle could take advantage of these trends. The demographic environment presents both opportunities and threats for Nestle. The increases in population size and household incomes would help to expand the market in which Nestle operates. However, changes in the geographic distribution of populations, due to technological advances in communications, may cause difficulties for nestle in determining profitable locations for new plants. The economic trend shows that the average market growth of a mature global food industry is 2 percent. Nestle first achieve a four percent internal growth target in 2000 and consistently repeated performance in subsequent years. This growth might be contributed by the economic global trend. The U.S economy decline into recession in 2001 and in order to stimulate the economy, interest rates in United States were cut to near record lows. Many nations around the world are affected by the U.S economy and Nestle Global companies are no exceptions. The economic trend showed in 2005 that there was significant economic growth due to very low interest rates in the United States, resulting in substantial growth in global trade. This growth was slow down by high oil prices. The economic environment presents both threats and opportunities for Nestle. The growth in global trade presents opportunities for Nestle in innovation and renovation of new and old products to offer to its customers. However, the increase in oil prices would cause an increase in the cost of transportation for goods destined for Nestle plants which would threaten Nestle profitability. Operating in all six continents in over 77 countries, the politic al/legal environment presents a threat for Nestle. The differences in the political/legal environment across regions would make it difficult, and  sometimes costly, for Nestle to comply with government regulations. Political risk in some countries remains comparatively high as does the threat of lawsuits from competitors, distributors, and consumers. The socio culture presents opportunities for Nestle. Nestle is often referred to as a role model company that thinks globally but acts locally (p. N 261). Creating a unit that is concerned with adapting global products to local taste and requirements. Nestle would take advantage of the consumer by proving what the consumer wants in that culture. Whether it would be the color, shape, form or taste of the product, Nestle would adapt to those local culture. The technological environment presents opportunities and threats for Nestle. When GLOBE has been introduce in the most relevant markets, all inter-market systems will communicate much better with each other than they do now (p. N 263). Improvements in technology will allow Nestle to perform better analysis of data related to existing and future customer bases. The improvements will also allow Nestlà © to continue to improve its supply chain, which is vital in enabling Nestlà © to offer better prices to its customers. These technological improvements, however, may also be readily available to competitors. Competitors can easily mimic Nestlà ©Ã¢â‚¬â„¢s processes through advances in technology. The global environment presents opportunities for Nestlà ©. The company enjoys being in the leading position in the global food industry. The rapid globalization of business markets presents opportunities to Nestlà © as countries relax regulations that hinder trade and foreign entry into domestic markets. The increased importance of environmentally friendly business operations may also increase costs of operation. However, Nestlà © has established itself as an environmental leader; and the result is shown by the increased in sales and profitability. An industry is a group of firms producing products that are close in substitutes (Hitt, Ireland & Hoskisson, 2009). In reference to Nestlà ©, an analysis of threats to new entrants, the bargaining powers of the suppliers and buyers, the threat to substitute products and rivalry amongst competing firms would be carefully examined. Nestlà © is the oldest and most truly global companies in the food industry (p. N 261). Nestlà © boast over 130 years of industry knowledge in all markets over the world and the awareness to adapt its products to local taste. Acquisitions of Dreyer, Ralston Purina and Jenny Craig made Nestlà © to become the market leader in ice cream, global  leader in pet food and the world largest nutrition and weight management market respectively. The threat of new entrants in Nestlà © industry looks at the barriers of entry. Product differentiation is very high to imitate. The company produces over 127,000 products under six strategic brands: Nestlà ©, Buitoni, Maggie, Nescafe, Nestea and Purina. Nestlà © products are produce to offer characteristics such as quality, taste and safety. Economies of scale is another barrier to entry for Nestle and this is showed through the operations of 400 plants in 77 countries and employed more than 250,000 people. Nestle drive for acquisition was to gain critical mass in terms of market share in businesses in which scale is vital for success (p. N265). Size provides considerable economies of scale in the food industry. Nestlà ©Ã¢â‚¬â„¢s operations are massive and global in scope. Barriers to entry for new entrants are increased by high economies of scale. The switching costs are high because Nestle production is based on innovation and renovation of its well branded product. Nestle works on improving their products especially in mature markets where Nestle generates the bulk of its sale. Continuous upgrading of existing product is an important source of internal growth. Nestle controls its distribution channel and provide assistance to Distribution Company to carry their products. Having access to distribution channels can be a strong entry barrier for new entrants, especially in industries like Nestle. Whenever industry growth is slow and constrained there will be expected retaliation. Nestle was increasingly facing fierce competition as many food producing rivals had achieved significant improvements in their operating efficiency (p. N 262). Nestle weak profitability, whose root causes could be traced to Nestlà ©Ã¢â‚¬â„¢s various acquisition that slowed down the overall growth of the companies and open the doors for competitors to take advantage. Bargaining power of suppliers with the food industry shows that Nestle manufactured over 127,000 products and purchase of raw materials such as coffee and milk. The company utilized the expansion strategy to help with dependency of coffee from its suppliers. The Power of suppliers is low. The supplier groups are less concentrated and not dominated by a few large companies. Bargaining power of the buyers is very high because Nestle is high on quality, taste, and safety. They have modified more than 700 of their products by adding nutritional functionalities for its buyers. Whereby, the buyers are demanding high  quality, taste, and safety products and Nestle is providing it. Nestle was facing fierce competitive pressure and the threat was due to the slow growth of the company that was caused by acquisitions. Although the number of truly global competitors was limited, the most notable being Kraft, Masterfoods, and Unilever, Nestle was also facing strong competition at the national and regional level (p. N 262). The return on shares decrease from 44% in 97 to 15% in 2001 but increase tremendously in 2005, whereby its rival, Hersey have seen a constant shareholders return over the ten years. Note in particular was the 88% in 2001 to 306% in 2005. In fact, all competitors yield positive shareholders return between the years of 2001 to 2005, possible due to the low interest rate that created a global increase in trade. The competitive environment in the external environment is fierce on the local and regional level but limited on the global level. Globally, Nestle competitors are Kraft, Masterfoods and Unilever. In 1997, the company was ranked eight among the world’s top 12 packaged food companies in terms of returns on capital. Its net margin was only half of its major rival Unilever (p. N 262). Today, Nestle employs over 250,000 employees, manufactures approximately 127,000 products in 77 countries under six major brands: Nestle, Maggie, Nescafe, Purina, Buitoni, and Nescafe. Nestle basically doubled its competitor industry growth and is far ahead of its closest competitor. The internal organization of Nestle focuses on the internal strengths and weaknesses of the organization. Between 1982 and 1997, under CEO Maucher, the company showed a great deal of strength and also major weaknesses, but CEO Brabeck, during 1997 and 2005, utilized effective strategy to move the company forward. The borrowing capacity of the company was evident in 2005, where Nestle generated total sales of CHF $91 billion and net income of CHF $8 billion and was the leading food manufacturing industry. Nestle also have the ability to generate internal funds and from 1997 to 2005, Nestle continued its expansion through a combination of organic growth and acquisitions. Once the feasibility study is conclusive, Nestle will focus on selecting the format best suited to the particular market and adapting that format to local needs. Nestle physical resource includes over 400 plants in 77 countries, on the six continent all over the world and employed more than 250,000 people of which 3,500 are scientist in the research and development section. The technological  resources utilized by Nestle were the GLOBE program that is designed to improve operational efficiency by integrating the company’s businesses on a global scale. The objectives are to establish best practices in business processes, to align data standard, and to install common information system. GLOBE will allow all inter market systems to communicate better with each other. Intangible resources such as knowledge and trust were seen in Nestle. The company knowledge was displayed in its 140 years of profound knowledge of markets all over the world, and the ability to adapt its product to local taste. Nestle trust its workers and the organization structure is a decentralized one. Whenever there was an acquisition, Nestle would promote managers from the acquired company. This promotion displayed trust building measures hoping that those managers would be effective and efficient with their new roles and responsibilities. Nestle also utilized innovation resources for its success. Nestle is considered the innovation leader in the global food and nutrition sector (p. N 264). The company created a research and development section and invested CHF $1.5 billion for renovation and innovation of old and new products. They hired 3,500 scientists with the quest to this achieve internal growth. Business level strategy of Nestle was to seek ways in which the company can grow internally because the external growth strategy has been reached. The company was ranked first in all the product segments in which it operated (p. N 261). However, with all this acquisition and external growth, the company’s market growth was only 2 percent. The CEO Brabeck goal was to achieve real internal growth. The company had many challenges and weaknesses. The most important of these challenges when the company generated more than 70 percent of its sales in mature markets with a limited potential for organic growth (p. N 262). The company was also challenge with slow market growth due to the amount of acquisitions over the years and had portfolio that included several low margin product segments that negatively affected profitability. This led to company being ranks eight among the top twelve packaged food companies in terms of return on capital. Brabeck business strategy was focus specifically on Nestle organic growth. Organic growth in mature markets could only be reached by strengthening Nestlà ©Ã¢â‚¬â„¢s innovative capacity. His strategy was to force the businesses to become more efficient by cutting back on their investment budget (p. N 262). The first task was to achieve  Nestlà ©Ã¢â‚¬â„¢s operational efficiency. Nestle launched a manufacturing efficiency programs MH97, Target 2004+, and Operation excellence 2007. Other strategic initiatives were FitNes, GLOBE, and the reduction of the marketing expenditure by exploiting synergies brand. These efficiency strategies saved Nestle over CHF $12 billion and the savings were invested into internal growth. Organic Growth was evident when Nestle was transformed from a food company into a food, nutrition, health, and wellness company. This was accomplished by creating units such as Corporate Wellness and Nestle Nutrition units. The company strengthens its innovation by focusing on the research and development and investing heavily in innovation and renovation and organizational changes to improve research and development’s connection with market Nestle operates. They created the Product Technology Centers, Local Application Centers and Clusters. Nestle also used external growth as a platform for organic growth by the acquisition of Dreyer, Ralston Purina and Jenny Craig. All these strategies yielded Nestle in 2005 CHF $91 billion in Sales, $8 billion in profits and 4 percent market growth. In conclusion, the new CEO Paul Bulcke of Nestle is taking over an organization that is already a global giant and the strategies that his predecessor was able to establish in the span of ten years are fostered for continuity. The new CEO Paul Bulcke would be able to maintain and at some point, increase sales and profits for the next five years. Although the competition is fierce, Nestle economies of scales, financial capabilities, 140 years of knowledge and experience, external and now internal growth would make it difficult for the competition to shrink Nestle industry growth. With the sizeable investment of CHF $1.5 billion in research and development, the new CEO would have a unit that is created for new innovations and also to renovate the old products. The new CEO Paul Bulcke could build on the abundance of strengths Nestle acquire over the years, overcome the few weaknesses the global giant has, take advantage of the tremendous opportunities for nestle, and avoid the external threats that could cause the company to lose market share. CASE RELATED QUESTIONS Preparing to hand over the CEO position to Mr. Paul Bulcke on April 10, 2008, you decide to summarize the lessons and successes of your tenure in that position. Your first step will be to outline the environmental forces that  you faced in 1997 (Nestlà ©Ã¢â‚¬â„¢s internal strengths and weaknesses and the external opportunities and threats facing the company at that time). You have a meeting scheduled later this month to give Bulcke direction on taking the company forward. You’ve outlined the following agenda for the meeting. Characteristics of the Current Competitive Landscape: Globalization, Technology, Knowledge, Strategic Flexibility, Quality, Profit Pool Vision and Mission Stakeholders Acquisition Strategy Organizational Structure Strategic Leadership Strategic Entrepreneurship Your assignment is to give a full assessment of the agenda items to prepare Bulcke for leading the company in the years ahead keeping in mind that Nestle needs to maintain its strong growth momentum in the developing and emerging world. Since I took over the Nestle Organization from 1997 to 2007, many environmental forces were created during the past decade. The company went through environment opportunities and threats from outside and also established internal strengths and in process was exposed to a few weaknesses. Nestle had tremendous opportunities because of the numerous acquisitions by my previous predecessor. The company had the potential for organic growth, further expansion to other countries, and increase in shareholders capital. During that time, Nestle was threaten by fierce competition locally, regionally and a little on the global scene. This threat was due to the numerous acquisitions that slowed the industry growth and gave these companies the opportunities to compete. However, during the decade, numerous strengths were created whereby Nestle implemented manufacturing efficiency programs by cutting down on wild spending and channel that savings into innovation and renovation. That strategy grew the organization from a 2 percent growth to 4 percent. The company also boasts of 140 years of experience and knowledge, operating in all six continents, well liquidated, and has the ability to create what the consumer wants  through its research and development unit. The limited weaknesses were evident such as the inability to identify that the productions of canned food, tomato, oil, dry pasta that would be slow in growth. However those items were divested in the past decade. Characteristics of the current competitive landscape of Nestle look at the fierce competitive environment on the local and regional level but limited on the global level. Globally, Nestle competitors are Kraft, Masterfoods and Unilever. In 1997, the company was ranked eight among the world’s top 12 packaged food companies in terms of returns on capital. Its net margin was only half of its major rival Unilever (p. N 262). Nestle employs over 250,000 employees, manufactures approximately 127,000 products in 77 countries under six major brands: Nestle, Maggie, Nescafe, Purina, Buitoni, and Nescafe. The profit is on the rise and would make strategic flexibility for the new CEO. Nestle basically doubled its competitor industry growth and is far ahead of its closest competitor. Nestle vision states that â€Å"each day we strive to make our products tastier and healthier choices that help consumers care for themselves and their families† and its mission is to â€Å"positively influence the social environment in which we operate as responsible corporate citizens, with due regard for those environmental standards and societal aspirations which improve quality of life.† Stakeholders are an important part of Nestle organization and the bottom line is to ensure that the shareholders are satisfied. Shareholders were not satisfied with CEO Maucher due to the fact that shareholders were accustomed to getting 17 percent annually when the organization was growing through acquisition but when the limit of the external growth had been reached, shareholders return decreased. This decrease in shareholders return led to the firing of CEO Maucher. During the decade, Nestle acquisition strategy was used as a platform for organic growth. The concept behind acquisition was to gain a critical mass in terms of market share in businesses in which scale is vital for success. External growth was used to gain expect knowledge for further expansion into new product segments. The Nestle Organizational structure is one that is decentralized, and changes were made to improve the research and development’s connection with the markets in which Nestle operates. The organizational measures were the creation of Product Technology Centers, Local Application Centers, and Clusters Within the Nestle organization there  must be strategic leadership to move the company forward and also strategic entrepreneurship. This leadership must be able to identify specific areas where Nestle can grow, maintain, and sustain its global dominance. References Raisch, S., Ferlic, Flora. (2006). Nestle: Sustaining Growth in Mature Markets. INSEAD. Hitt, Ireland, Hoskisson. (2009). Strategic Management: Competitiveness and Globalization (Concepts and Cases). (8th ed.) Mason, OH Hitt, M. H., Ireland, R. D., & Hoskisson, R. E. (2009). Strategic Management: Competitiveness and Globalization. (8th ed.). South-Western Cengage Learning 5191 Natorp Boulevard Mason, OH 45040 USA. (n.d.). Retrieved from http://www.Nestlà © .com

Anaysis of the Impact of LGBT Market Dissertation

Anaysis of the Impact of LGBT Market - Dissertation Example Impact of LGBT Market 19 3.11. Pink Money and Valuation 22 Topic Page No. 4. Research Methodology 23 4.1. Collection of Data 23 4.2. Limitations of the research 23 5. Finding and Analysis 24 5.1. Answer to the research question 1 38 5.2. Answer to the research question: 2 39 5.3. Answer to the research question: 3 40 6. Conclusion 41 7. Bibliography 42 8. Research Questioners 45 9. Appendix 48 1. Introduction: Decades after invisibility and reaching critical mass, a breakthrough was achieved on July 1991 article in the conservative Wall Street Journal, when they termed the lesbian and gay community "a dream market."At present, the American market is anticipated to be valued at $835 billion in 2011 -- based primarily on U.S. population growth and with a steady 7% representation of gays and lesbians within the overall population. (Comercialcloset; 1) In 2004, Commercial Closet reported that around 36% of Fortune 100 companies endorse their products and services as well as advertised di rectly to the lesbian and gay market. Today, American corporations use up about $307 million annually in gay print media. According to the report published in the Gay Press 2011 from Rivendell Marketing and Prime Access, which tracks 109 U.S. gay press publications. Apart from that, it has to be noted that much more is spent on sponsorships and online advertising. The amount spent in online advertising is not calculated while the report of Gay press is published. If we consider that amount, then the overall amount will increase many fold. (Comercialcloset) Approximately, another $27 million is spent in online gay media, an estimated $20 million on Viacom-owned LOGO gay network, and over $6 million more spent annually on sponsorships in the gay community, as per 2006 and 2007 Commercial Closet reports. Very few numbers of advertisers, for example, companies like IBM and American Express, have sought the business-to-business market, targeting around 800,000 to 1.2 million gay and lesb ian-owned businesses. It is very important that one should remember that the so called "gay community" or "gay market" is not monolithic -- it is more like a union of individuals with identities and presence as diverse as the general population of any country. (Comercialcloset) Gay men may live in different countries, in different cities all across the world, they may be traveling truckers, own a home in the suburbs with a partner and child, they may be in a retirement home, or they could be struggling in any particular part of the locality or the society. Lesbians may own a vegetarian restaurant in Northampton, they may run a major media company, own a home in the suburbs with a partner and child, or they could be working at a discount store. But the bottom line is for any organization they are also a target audience and the increasing number making them more and more relevant for the world business community to think upon and look upon. Like everyone else, they face issues of race , class, ethnicity, sing always, be certain whom you want to speak to with your message, do good research, select your media outlets with care, and spend enough money to do your brand justice. One has to remember that "brand loyalty" is earned over time, not overnight. If this huge population could have been tapped then the potential of earning a huge market share is absolutely evident for all the organizations. (Comercialcloset) 2. Research Question: Our main objective of this paper to find out how the increasing purchasing power

Learning Styles Essay Example | Topics and Well Written Essays - 500 words

Learning Styles - Essay Example The score of 3b means that I am a fairly well-balanced individual on the two dimensions of the scale. According to this result, I can learn best as either a visual or a verbal learner. Visual learners are good at remembering best what they see as opposed to verbal learners who work best with words. Visual learners prefer the use of diagrams, timelines, pictures, films, flow charts and demonstrations in order to grasp what is being taught. On the other hand, verbal learners make the best of their learning when written and spoken explanations are made (LeFever, 1995). Being a fairly well-balanced type of learner, I have the qualities of both a visual and a verbal learner. I can, therefore, fit in well in any of the above two teaching environments.I believe these results are quite accurate since I have experienced a positive result while learning in the above two kinds of environments. I also believe that I have an upper hand compared to most students who fall on either side of the scal e since I can be able to adapt to any teaching environment I fall under. ConclusionAfter taking the test and scoring a 3b, I am more confident on the type of learner I am due to the double advantage I possess of being able to learn in both a verbal and a visual environment. College education being mostly in form of lectures, I will capitalize on my verbal learning strength by working in groups and trying to better my understanding by explaining teachings and concepts to other students.

Emotional intelligence Research Paper Example | Topics and Well Written Essays - 250 words

Emotional intelligence - Research Paper Example With emotional intelligence, good rapport is created in the workplace and hence a guaranteed performance increase which is an indication of success in management (Groves & Vance, 2009). Emotional sensitivity is all about knowing the right thing to right depending on the situation without worsening it already. Literacy enables an understanding of the different techniques a manager can use to be able to communicate with employees. A combination of the two skills; emotional sensitivity and literacy are therefore necessary if a manager is to have an effective team of employees and be able to manage them effectively (Emmerling & Boyatzis, 2012). The dangers with the lack of the two skills above in a manager will most likely cause ineffective communication with the employees and this will definitely harm the patients who will be on the receiving end by the employees who are angry and dissatisfied and hence distracted in their duties. The nursing employees are required to be emotionally in line and pay full concentration when attending to patients and this can be determined by the manager (Codier, Muneno, Franey & Matsuura,