Market Research Paper

University of PhoenixJune 22, 2009MKT/421IntroductionIn 1998 Kathy Kudler is a passionate gourmet chef with the strong ambition to do great things, so she overt her first store, and in 2000 around two years later(prenominal) she expanded and opened a encourage store and in 2003, which was three years later she opened a third store. Kudler Fine Foods main burden of direction is expanding in to a grocery store filament irrelevant no other that provides the finest in gourmet products. The chase root word depart discuss why food commercializeing dodging and merchandise look for plays a vital role in the organic evolution and the expansion of Kudler Fine Foods, as well as providing a complete analyzation competitive intelligence. The Importance of Market ResearchKerin(2006) stated,? merchandise interrogation is the process of defining a grocery storeing trouble and opportunity, systematically collecting and analyzing information, and recommending actions and according to Clearlybusiness (2004), having the trump out product is non the go around, without having enough information on your customers and their behavior, you pull up stakes face cockeyed failure. This is why gaining and maintaining knowledge of the merchandise in you plan to market you products or services in is very important. And one of the best ways to gather that information is through rigorous market look Clearlybusiness (2004).

Market research is one of the main components of a company?s strategy of expansion. Since Kathy Kudler Fine Foods is expanding her stores then she ingest to know about her compe titors. Market research will jockstrap Kat! hy Kudler in determining her position next to her competitors. Market research will help identify Kudlers market share. Kathy Kudler of Kudler Fine Foods will be able to identify the areas where her stores are stronger than the competitors and then clear out on improving on the strengths of Kudler Fine Foods to accept a strategy against the competition. If you want to get a safe essay, come in it on our website: BestEssayCheap.com

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