3M Case

The $20 billion global diversified friendship 3M go outed a new market in 2004. This Sports and Leisure fraction is gorgeously known for the Greptile compassping material that 3M produces. This engineering was entered in the golf game market allowing golfers a to a greater extent relaxed firm mesmerise. This gave golfers more surmount on their drivers by an average of 10.5 feet. This was a advantage for 3M first appearance the golf market with their new entrap technology further they were ready to branch out to some other sport and leisure ideas. As an employee at 3M, I would depict the Greptile technology to be gived in other sports and leisure atomic number 18as. These beas would include soccer netminder manuss, weight lifting gloves, lawn tennis gloves, football gloves and bike gloves (motorcycling or bicycling). These areas are all prevalent sports and activities that involve using gloves for protection. This new lay hold of (on technology sh ould be popular in sports that need a good grip to increase athletic ability. To see a change in athletic ability in these areas with 3Ms technology the company should run some dischargeing. I would test the difference their slaying when using the gloves against not using the gloves in all sports. musical composition doing this testing I would use surveys and emphasis groups to see if they are interested in these products. All this would be important beforehand actually entering the market. Since 3M has a kindred with Wal-Mart already it would be a great start to enter our new products. This mastery in the sports and leisure market index open doors outback(a) of this market to use our Griptile technology. This new groundbreaking grip technology isnt only useful in the sports and leisure activities. They could introduce this Griptile into other areas of business. I would suggest them to cause an all occasion glove with their Thinsulate technology 3M is famous for. These both areas should work ! unitedly to try and create a glove which is useful for holding the person hands warm with a nice grip on an...If you want to get a full essay, hallow it on our website: BestEssayCheap.com

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