Discussion 6 Assignment Example | Topics and Well Written Essays - 500 words

Discussion 6 - Assignment Example From this point, I would say I am superstitions about a number of things, especially those that have to do with the Christian religion. For example, I belief that people die because of the sinful nature of humankind: as the bible says that the wages of sin is death. This is contrary to science, which gives reasons like old age and diseases as the natural cause of death. I also believe that the universe was architecturally structured and created (by God) though science says that the universe came about through evolution. I also believe that the world will come to an end all people will be judged though science denies this. The argument on the existence of God is a very dicey. This is perhaps because of the divergent debate around the existence of God. But the personality of God, just as science are both not conclusive and totally convincing. This is because in the case of science, not every phenomenon of the universe has been proven by science. This is why we have metaphysics. The personality of God is also too abstract to believe. But drawing a line, it would be said that both instances exist as science has never convinced the world of the genesis of the universe. Though science talks about evolution, the question will continue to be that â€Å"who created that first particle that started expanding and why has the human race not changed to something else if we evolved from apes. Why have apes not also turned into humans after a long time. So there is an unseen part of the existence of the world and that is God. Indeed, to belong to a religion is a good action to take. This is because all religions have a very high level of preaching and teaching that highlights on good and harmonious living. If indeed all persons were to stay by the core principles of religion, it is very likely that the world would be a peaceful place to live. But more importantly, he time should come when the debate will not be

Paper on hotel rwanda Essay Example | Topics and Well Written Essays - 750 words

Paper on hotel rwanda - Essay Example Two peoples made up the greater portion of the population, the Hutus and the Tutsis. During the European rule the Tutsis were the privilege class, the Hutu were not. However, after the European influence departed, the region erupted in civil unrest. For 30 years the issues between the Tutsis and the Hutu escalated culminating in the Tutsi Massacres in 1994; approximately 1 million Tutsi and neutral Hutus were killed in only 100 days. A counter-offensive began that same year and a fragile government organization was managed in 1996. It might be hard to determine what is right and wrong in times like these. This horrible period of time is detailed in the film â€Å"Hotel Rwanda,† and that Paul Rosesabogina, the main character in the film, must survive. Paul works in the hotel where he is able to gain favor with influential guests and public figures. He is a Hutu, but he is not involved in the hate crimes being committed in the streets, his wife, Tatiana, is, in fact, Tutsi. As t he violence gets worse he begins taking in more and more refugees into the high class hotel, in hopes of protecting them and his family from the society crumbling around him and the violence right outside their doors. He wants the American Military to intervene, they will not. He wants the United Nations to step up; they were not quick to become involved. At one point he even attempts to blackmail the Hutu General when he cannot bribe him. In the end, Paul, his family, and the refuges find safety after crossing a Tutsi border.(Hotel Rwanda) In a time when ethics and morality may seem lost and ones internal compass might spin out of control given all of the factors present in the film, assigning a philosophical school of thought to Paul’s actions in Hotel Rwanda, given the only option between Utilitarianism and Deontology, is an interesting task. In order to approach that question it is important to clarify these two ethical perspectives. Utilitarianism, essentially, bases dec ision making on whatever is best for the majority group that causes the least amount of harm, which creates the means to universal happiness and least amount of pain; while the Deontological perspective focuses on one’s individual duties one owes to others.(McGill) One focuses on the greater good of the greater majority and the other focuses more on the individual. These ideologies could not be more different. While both have their strengths they, also, have their weaknesses. Utilitarianism worries of the potential negative consequences that could occur given any ethical decisions. Deontology bases the right and wrong upon the individual’s ability to make ethical decisions based upon a moral standard.(McGill) Strangely, some of Paul’s actions in Hotel Rwanda could be described using either school of thought, while others are completely divergent. Paul participates in â€Å"bribery† in order to gain favors. Many would say that this is unethical. However, f rom a Utilitarian perspective he is not unethical, he is only participating in behaviors that are common of the majority. Participating in majority practices is in essence maintaining â€Å"majority happiness.† From a Deontological perspective his â€Å"unethical’ bribery could be perceived as his ethical decision, or duty, to involve himself in the act in order to protect his family, and later the refugees. His individual duty he owes his family. When Paul switches from bribery to blackmail to get what he wants from the Hutu General,

The representation of family on TV

The representation of family on TV The term nuclear family can be defined as a husband, wife and their two children; however in the last decade the framework through present television shows such as Modern Family Season 1-Episode 1, Simpsons episode Sweethome Homediddly Do and The Osbournes Episode Fight Club have begun to dismantle the hegemonic structure of the nuclear family when dysfunctional family members are torn from morally right decisions and left to their own deceptive behaviours. Modern Family, which was created by Sky 1, presents a very live action that contains gay parents and a dysfunctional family with a set of values. (Midgley, 2009). The Osbournes which, Ozzy is the rock and roll icon and father, does not take charge in helping the kids through conflict, but relents his role and gives his wife the responsibility of the children and household. Furthermore, The Simpsons, shows portrayal of hyper-vigilant mothers, who worry too much and the sorts of insane baby activities that occur at these groups was spot-on, and Homer and Marges junk food binge made up for some of the sloppiness in the main plot (Animation, 2009). The episode Sweethome Homediddly Do represents a comical view of a dysfunctional family which conflict arises then is resolved at the end. This essay will argue how Modern Family Season 1 Episode 1, Simpsons Episode Sweethome Homediddly Do and The Osbournes have manufactured dysfunctional chaos by making absurd decisions, reacting with wrong actions, coupled with out of control reactions, regretting their decisions with tremendous guilt and lastly, the constant shift in traditional power struggles are all challenging the boundaries of the hegemonic structure. These shows depict the underlining regression that has prevailed throughout societys deteriorating values to be acceptable and the norm of a nucleus family. ABC and MTV have addressed the overwhelming cry of broken relationships and to the rise of homosexuality, along with mixed signals of blended and single parenting society. The new direction of television sitcom is reflecting and desensitizing the family nucleus from what the truth is and what is morally right and acceptable. Families that are drawn to watch and to be entertained by dysfunctional chaos are now c hallenged to either accept or revolt to what they see. Modern Family is a show about when a family agrees to be interviewed by a documentary crew, they have no idea just how much theyre about to reveal about themselves. (Modern Family Synopsis, 2011) The main theme about the show is But thats the thing about family: no matter how badly you behave, hopefully theyll forgive (Modern Family Synopsis, 2011). No matter how absurd the situation of day to day accounts that are within the three eccentric families now portrays a family consisting of either blended single parents and same sex families that has been the regression of family nucleus fostered by the entertainment industry and advertisers alike catering to a fallen generation. Television networks and advertisers work together with the Nielsen ratings influence the of ideological impact on society. A form of manipulation formulated in predictable ways are what dictates the direction of all involved. http://tvsurveillance.com/2010/10/20/25000-people-are-good-enough-the-hegemonic-impacts- of-the-nielsen-television-ratings-system/ Neglect to tackle moral issues of adoption by same sex couples, co-habitation of couples under no authoritative leadership within the household are all fundamental issues that are disenthralled by light hearted entertainment that doesnt deal with the heart of the matter but focuses on communication breakdown. As seen in Season 1 Episode 1, Modern Family contains three different couples with children, one being family patriarch Jay Pritchett met the stunning Columbian Gloria Delgado which they both have a son. The second family, Jays daughter, Claire, is having a hard time raising her own family. Her husband Phil is great, except for the fact that he thinks hes down with their teenage kids, much to their embarrassment. Claires brother Mitchell and his enthusiastic partner Cameron have just adopted Lily, a precious little baby girl from Vietnam (Modern Family Synopsis, 2011). Modern Family pushes the limits of a normal family introducing new problematic issues usually never talked about in public and reinforces a dysfunctional family. 20th Century Fox Television largely developed this sitcom in a documentary fictitious style to facilitate modern families already familiar with bizarre and unpredictable storylines where only parents are faced with these kinds of situations. The real life home problems are embellished to make the situations so absurd that humour and light-headedness is the key emphasis. http://en.wikipedia.org/wiki/Modern_Family There are assigned roles within Modern Family, for example, Phil provides nurturing and love, while Claire holds the house together with structure (Groner, 2009). But that moment of sanity is far outweighed with real issues such as the two gay men kissing in bed. As Jeremy Clyman states, the whole ideology of this TV series is to have the theme Anything goes. All will be forgiven. Here again, this depicts that there are no boundaries and children of healthy moral families need to be nurtured with love consisting of boundaries and discipline for proper development or moral behaviour. With utterances of dont upset your mother, youre groundedeveryone can forget Christmas this year are all common household daily threats that consumer culture between the ages of 12 to 25 contend with and can relate to. When I said dysfunctional I meant it, but on the upside, no pattern proves too problematic; no rule too rigid (Clyman, 2010). Yet the episode gives no solid answers of moral issues concerni ng discipline and lifestyles. The episode contends with the issue of gays having the right for adoption but the sitcom contradicts this with the nerdy men afraid of their new role and responsibility, for example who will tell the baby he/she doesnt have a mom. An episode from Modern Family Season 1 Episode One, starts off with a very dysfunctional Phil yelling for his kids and Claire yelling at them first thing when they come down the stairs about not texting (Winer, 2009). The first episode of Modern Family depicts a real dysfunctional family where it is evident that Claire takes charge of the family but overpowering Phil in this episode. The value systems in Modern Family are seen to be as Jeremy Clyman Inherited patterns and invisible rules have some kinks in the armour but all flaws are redeemable (Clyman, 2010). Another example which challenges the hegemonic of a nuclear family is the presence of the gay couple in Modern Family, (lawyer and breadwinner Mitchell and self-described stay at home dad/trophy wife Cameron) (Choudhary, 2010). This defeats the purpose of a well rounded nuclear family as seen as through the Clevers or Leave it to Beaver. Mitchell and Cameron have a adopted son who they both share and take care of, through the 21st century, television sitcoms are becoming more gay and lesbian icons which the viewers are adapting to. The hegemonic ideology of a perfect family seen as a father, mother and two children, show viewers that the family ideology has shifted dramatically due from Leave it to Beaver to a show like Modern Family which reinforce social attitudes of everything goes while breaking down moral prejudice that once was evident but now lost in society. Furthermore, Simpsons is portrayed through animation which contains a typical middle class family situated in the town of Springfield consisting of the character Homer Simpson, who is lazy, overweight, slow witted father with his hapless wife Marge; and their son Bart who is a underachieving and proud of it (Tueth). The Simpsons became a hit television show due to the framework of a dysfunctional but yet happy family. The episode Home Sweet Homediddly Dum Diddly starts off with Marge taking the leading role of a typical housewife which was represented in the 1950s, as a wife who can cook and clean. Lisa, the bright daughter who continually succeeds in school is brought down and asking for newspapers for her school project while Bart comes down for breakfast with Dracula fangs and puts I am stupid on the back of Maggies back. This episode and Simpsons alone challenges the hegemonic ideology of the nuclear family because Homer is a fat father who does not put any effort into the chil dren or into any work. No discipline or respect is evident, with the kids ruling the house through typical behaviour of todays generation of unruly children, while the parents are stressed out and ignore what just happened. This type of class structure that is seen throughout this episode is a middle class American family that can only afford the necessities to live. For example in this episode, Homer gets Marge a pair of Spa gift certificates and she thinks he actually bought them while he got the Spa gift certificates for free for test driving a car (Groening, 2007). Another example from this episode is when Bart is getting his school picture taken then teacher Ms. Krabappel tells him to stop moving while she sees lice coming out of his hair (Groening, 2007). Homers Father is passed out lying on the coach with a mess everywhere; the child services crew comes and takes a picture and with that evidence the kids are taken to the child services. This is a key example how dysfunctional the Simpson family is and can relate now to majority sector of real-life modern family at a more subtle attack on the basic structure of the nuclear family of having a father that works and a stay at home mother who takes care of the children. Since Marge and Homer havent raised a normal family, their children also act in accordance with social norms, in essence complying with the accepted ideology of class (Jaffer, 2010). The ideology shown of class through the Simpsons is the middle class American Family and dysfunctional but at the end of each episode they always come together and unified into one happy family. Family structure may be questioned in the Simpsons sitcom where Homer manages to get himself into constant trouble with Marge, as she questions his sense of judgement; and their son Bart, out of control, playing pranks phone calls to Moes Bar, playing on words asking for a person named Al Coholic; having the bar owner calling out the word Alcoholics to his patrons. These are subliminal messages to the audience in the form of light-hearted entertainment via cartoons, not intended for children in their informative years of development. The last episode I will examine will be the Osbournes and how the Osbourne family challenges the hegemonic ideology of the nuclear family through their own life struggles as celebrities. Pieto states, the Osbournes, on the other hand, through their reality-based show, exemplify the American ideology of upward mobility. The reality of The Osbournes affluence is an ideological fiction for most working-class Americans (Pieto, 2009). Subsequently, Ozzy Osbourne known as Prince of Darkness is the front man icon from the 70s, as a pioneer of heavy metal music with a band called Black Sabbath, influencing audiences with drug use, sex and women. Ozzy brings home his abusive lifestyle and tries to stay on top of chaos with his slurred speech impediment and shaky hands, due to his rebellion of past drug and alcohol abuse. The pop sub-culture of his era accept this because of his innate stardom and huge following. http://en.wikipedia.org/wiki/Ozzy_Osbourne The Osbourne family is far from the id ealistic nuclear family, with troubles magnified by MTV commercial success and exposure to worldwide fans endorsing his dark acts of elicit behaviour such as biting a bats head off on stage. Ozzys concerns is not being a role model but delegates Sharon, his wife not only to be his manager but to handle all the chaos at home. He shuts down when it comes to decision making and turns to Sharon for help. The children have grown up with this hierarchy in the family and now demonstrate it amongst each other in chaos and disrepect. Comparing the Osbournes to the Cleavers show, demonstrates how June plays the peacemaker and defers the authority and problem on Wards shoulders. At the end of the day, they all laugh together as a family. This is a classic scene of a nuclear family, where the conflict is resolved through harmony and that submission is given to parental authority. However, the Osbournes challenge the hegemonic ideology of the nuclear family because rocker father Ozzy, demonstrates his father roll secondary to his rock roll performances always escaping parental leadership being absent from their lives. Through the episode of Fight Club of Osbournes, the form and structure is similar to Leave it to Beaver about the conflict. This episode tries to configure the different narratives the of celebrity and narrative of fatherhood. Ozzy as a figure tries to combine and tries to reconcile these two characters where you find on MTV and Leave it to Beaver. As seen through this episode of Fight Club of the Osbournes, the children Kelly and Jack do not get along and are always fighting; for example, they push each other non stop in the kitchen and always swearing at each other. The Osbournes have a similar narrative of a family sitcom where the conflict is resolved at the end. Furthermore, the realism that Osbournes represent to the audience is manufactured by the television producers, manipulating by editing and non-stop filming to get the desired results they want shown to the working class Americans and their pop culture of that era. Television producers use the power of freedom of speech to coerce desired fabricated results, giving them total control on the part of the participants to have influence in advertisers appeal and ratings that bring in money. http://www.nyu.edu/pubs/counterblast/osbournes.pdf In conclusion, this generation has degenerated and has fallen short from the traditional nuclear family containing a father, mother and children and this has formed the ideological substratum of television on a whole. As the ideological framework has been corrupted by 21st century, family sitcoms such as Modern Family, Simpsons, and The Osbournes, have challenged the idealistic family set of values introducing alternative lifestyles, blended families or single parent and furthermore same sex parents. These shows have become to dismantle and challenge the true meaning of a traditionally nuclear family. As seen through Leave it to Beaver is a prime example of a traditional nuclear family, the ideal American family a father and a mother, bound to each other by legal marriage, raising children bound to them by biology is a stubborn relic, a national symbol that has yet to be retired as threadbare and somewhat unrealistic (Benfer, 2001). Modern Familys gay couple Cameron and Mitchell are challenging the hegemonic ideology of the nuclear family every time it airs on television. They have taken one step further and have allowed scenes where the two men have kissed. These kinds of scenes are orchestrated to push the limits of what is allowed to desensitize the impressionable children growing up in this generation. Television is now targeting to more the Gay and Lesbian audience and is trying to show how a gay couple can actually live with an adopted child. This medium justifies what is already evident in our traditional culture and glorifies it to win the favour of its views. Furthermore, the animated sitcom Simpsons brings a humorous way of attacking the audience through the lazy Homer and the adolescence kid, Bart who consistently gets into trouble. Bart is looking for attention in the wrong way and as a child is behaving like an adult gone bad. His pranks and jokes are have an underlying connotation to them, demeaning his peers around him. Whereas The Osbournes shown through a celebrity and realism depicts Ozzys personality as a rock star and a father out of control. Sharon is the structure of the household keeping both kids and Ozzy in line, but their family is so dysfunctional there is always a conflict in the episode but the viewing audience never reaches a learning curve to their situations. It only leaves a distasteful appeal to critically analyze where did Osbournes success get them? As the 21 century seems to challenge the idealistic family set of values through living as single parents, unmarried partners or blended, gay and lesbian families as problematic (Benfer, 2001), this shows how the ideology has shifted dramatically and Modern Family, Simpsons and Osbournes have taken the ideology of the nuclear family and have set a different set of values to appeal to the viewers of the television. ABC and MTV has manipulated the television medium by giving a band-aid to its viewers, re-enforcing what families are dealing with, such as broken relationships and the rise of homosexuality in the nuclear family. The television producers manipulate by editing and selective script writing to get their message across to desensitize the family nucleus and to justify that this is the way our generation is. This enforces no family structure or accountability for unmoral lifestyles. Animation and realism intrigue the audience in the form of entertainment through the representati on of a comical viewpoint that entices the audience to want to view more. Constant exposure to dysfunctional chaos has the danger of excepting what the culture trend of our generation pushes, if we do not take action and be guided by our own convictions. If not, then television shows have an important role to play in setting our social attitudes and breaking down prejudices whether they are good or bad. http://www.heraldsun.com.au/entertainment/tv-hit-from-us-about-quirks-of-modern-parenting-strikes-a-chord/story-e6frf96f-1225872285000 If we do not take a stand, then sitcoms such as Modern Family, Simpsons and Osbournes will be our voice to the next generation which is our children.

Spider-Man Essay -- Movies, Film, Cinematography

The director of Spider-Man (Sam Raimi) has introduced the audience to a feeling of aspiration through a variety of different techniques and captures the viewer’s attention to the smallest details with great success and deliverance to become the character that is Peter Parker. One of the ways that make the audience aspire to be Spider-Man is the set. The idea of the director is to involve the viewer in the story; he does this by having a set that most people at home can relate to, as the family in Spider-Man have not got a lot of money and are an average group and a typical American family. The set that Sam designed for the various scenes in Spider-Man is realistic and makes the viewer believe they are real, although, in the wrestling scene, Sam managed to make this scene and the scenes leading up to it so realistic that the audience don’t think that they don’t have planned wrestling matches in America. Mise en scà ¨ne includes this and is one of the very useful techniques, and can have an overwhelming effect on the viewer, as everything that is on the screen at any one time is there for a reason, and has a meaning. It gives the viewer information on the surrounding area or people. For example, if the kitchen cupboards are meant to be white, but are a yellowy brown colour, this could mean that the person smokes a lot, or that they aren’t very clean. This is used to its full potential in Spider-Man as the director makes sure the viewer can understand everything about Peter, and give them an idea of what they are aspiring to be. Peters room is a typi cal sized, single bedroom, but in it there is things you wouldn’t think Spider-Man would have in his room. Like a computer and lots of factual books, but this helps create Spider-Mans... ...is children and people listening to all the music and taking part in the activities, but the audience hear an almost scary piece of music and his Spider senses, the viewer knows something is wrong and that he is going to have to save them. Contrapuntal is also used when you hear his spider senses every time, as there is normally something good happening at the time. For example, at the fete or fair, everyone is supposedly having a good time, although we can hear peters spidey senses going off, and we can see that the green goblin is bearing down onto the fair. This all shows that the reason for the viewer wanting to be spider-man is the fact that the director, Sam Raimi, has managed to bring together some of the greatest techniques and fine tune them into his own style, then apply them to this film, making the viewer really feel as if they can relate to spider-man.

The History of Mental Illness

People with depression and people who are sad are something totally different. Last y, people with schizophrenia are viewed as crazy and dangerous. For these reasons, history has viewed these individuals differently and have been misunderstood. Because of the fact that people never quite understood mental illness, undivided LULAS were often mistreated. If you had a mental illness, you were perceived as a danger to socio TTY and were immediately transferred to jail with no further questions asked. Things like HTH s are difficult to believe, but they did in fact happen in our world.People with mental illnesses ere not allowed out and were basically isolated from society only because people did not undo restart what was happening in their minds. Imagine having to face a life inside a jail cell or a public basement for most of your life. To me, having a mental illness is all too familiar so when I hear about things like this t hat actually happen in history, it hits me hard because if we re to have been born in this c entry, I know I would have been one of many to experience the categorization and the enough ionic confinement Of these mentally ill individuals.In the 1 Boob's for example, people were not vie deed as â€Å"crazy', they were viewed as being Satan. However, there were two specific individual s who began to do something about these dangerous conditions. In the sass, activist Throated Dixie fought for better living conditions for the mentally ill after witnessing the dangerous and unhealthy conditions in which many patients lived. Her initiatives created a number of a asylums, but the horrible conditions still went on. In these asylums, the rooms were so small and yet so incarcerated that a Patti .NET could not move very far.Also, doctors were not very clever in coming up with ways to treat the SE people, so they just began to make treatments up as they went on. One of the treatments that t a doctor would use is lobotomy, which essentially means that the y would drill holes into the patient's skull to examine their brain. Another treatment they would use was electroshock there app. This meant that the patient would have a helmet on their head that would transfer electricity t 0 their brain to treat their illness. A man by the name of Clifford Watching Beers lived to tell his tale.Clifford was one of many battling a mental illness. In his biography, he describe sees it as a â€Å"history f a mental civil war† which he had to fight single handed on a battlefield that â€Å"lay within the compass of his skull. † After attempting to end his life, Beers ended up getting I n trouble with the authorities and had to attend court. As his punishment, he was sentenced to attend a mental institution in New Haven. After being admitted, the attendants shaved his leg s and put muffs on his wrists for restraint.Since these attendants were incapable of understands Eng the operation of his mind and what they could not understand, they w ould seldom tolerate an y means of disobedience. Lastly, he described the bathrooms of the wards as â€Å"a room in which vehicles [were] washed in a modern stable. † After Beers came out of his punishment, he decided to begin to change the m minds of those who did not know what to do with individuals with mental illnesses. As a result, he founded Mental Health America in 1909. Mental Health America is a nonprofit organization the at helps those with mental illness.To this day, it still exists and it even provides counseling a ND treatments at no cost. Ever since then, America's viewpoint on the mentally ill have changed for the better, A way in which it has changed is that now America provides effective treatment TTS that help the individual. One of the disorders that has been very effective in treatment is De oppression. Depression is a mood disorder caused and carried on by an interaction of gene ethic, biological, psychological, and environmental factors that affect the m ind and the body. S meeting that is misunderstood by society is that depression is only feeling out of the weather .However, it is far more than that. Depression is the intensity of the feeling of sadness and a pro longed period of negative feelings. It causes a lot of argumentative behavior, aggression, and f linings of wanting to be alone. Doctors have discovered that this disorder runs in families and ca n be traced through several generations of a family. They have also found out that it is caused by a n abnormality in the way the brain produces and maintains its levels of certain chemicals that are involved in transmitting messages from nerve cell to nerve cell.To treat depression, it is v ere common for the patient to be treated with therapy sessions, but if the depression is too SST rang they will get both therapy and antidepressants. Another disorder that has been effective in treatment is anxiety. Anxiety is quiz tee normal in many people, but the way it makes it a disorder is also the intensity of it. A person w tit anxiety will most likely get many panic attacks. A panic attack is an initial frightening expel irenic of brief but intense fear that occurs out of the blue.A panic attack is most likely to happen n if the patient continues to worry about things that others would not normally care about. D actors have discovered that people with anxiety have imbalances in levels of enumerators titers. To help them, cognitive therapy works very well in patients because it challenges your thoughts and helps the patient to control themselves better. Also, some antidepressants he Ip to lower anxiety. Lastly, schizophrenia is one mental disorder that was even new for me.When found out my sister had been diagnosed with it, was very confused because I did not have any experience with this typical disorder. Schizophrenics typically hear voices that other do n to and believe that others are reading their minds, controlling their thoughts, or plotting to harm them. Doctors have no true cause, but believe that exposure to viruses and malnutrition before bi Roth can affect greatly whether or not someone can develop this disorder. Also, it has been found the t schizophrenics have less gray matter and different brain chemistry and structure.

Miscommunication: Phonology and Message

Sometimes it is not easy to transmit the intended meaning to a person during a communication process. Miscommunication is a phenomenon that people experience almost every day. It is even used for marketing or present in comedy shows. Miscommunication can arise through various incidences, for example in an intercultural communication, where people have different conventions, or when a word is ambiguous and the context unclear. Sometimes people also do not listen because they think the aspect is not relevant to them.One of the most frequent types of miscommunication are those based on slips of the tongue or slips of the ear. When people do not understand words, sentences or whole passages, the brain tries to fill the gap with known structures. Consequently, misunderstandings arise. In the following we want to concentrate on miscommunication that emerges through the transmission of the message in the auditory channel. There are various aspects that can lead to miscommunication through m istakes in the transmission of a message.These aspects, like the difference of hearing and listening, the exchange of letters or problems with the intonation etc. , are going to be dealt with in this paper. First of all we are going to present how a message is transmitted in communication and which phonological aspects play a role. Then miscommunication is going to be treated. We want to show how miscommunication can arise and afterwards analyse some misunderstandings and show how they could have come up. 2. Phonetics and phonology – the transmission of a message Communication always takes place between two or more people who are trying to get a message across.During this communication process, different aspects are important. As we talk about oral communication, which is about the transmission of sounds, phonetics and phonology play a role. They are a main aspect in the transmission of a message. Phonology means †die Entstehung, Ubertragung und Wahrnehmung, also die ma terielle Seite der Sprachlauteâ€Å" (Grasegger 2004: 7) whereas phonetics â€Å"untersucht die Funktion und die Eigenschaft von Sprachlauten als Elemente eines Sprachsystems, also die funktionelle Seite† (Grasegger 2004: 7).In the following we want to concentrate on the transmission of the sounds or the message. We want to have a look at the phonological aspects and prosodic aspects that play a role in the transmission process. But first of all, we are going to present Shannon and Weavers communication model. 2. 1. A communication model The process of communication can be presented as a model. One, the prototypical model, was developed by Shannon and Weaver in 1949. They reduce communication simply to the process of transmitting information (Chandler o.A. : 1). This model consists of five elements, an information source producing a message, a transmitter encoding the message into signals, a channel, a receiver decoding the message and a destination where the message arrives (Chandler o. A. : 2). Thus, a sender and a receiver always exist in a communication process. The sender is the information source who intends to transmit the message by his mouth (transmitter) through a channel. Here the message is transmitted through sound waves and maybe also body language.The ear receives the sound waves (receiver) and the listener decodes the message by interpreting verbal and non-verbal information and constructing a reality of what the meaning could be (www. worldtrans. org : 1). As sender and receiver do not share the same feelings, experiences, perceptions and ideas, the message can be interpreted differently by the receiver (ebd. ). Consequently, miscommunication can arise. Regarding the Shannon and Weaver model, some possibilities where miscommunication might emerge are in the channel, where noise is a dysfunctional factor (Chandler o. A. 2), on the listener’s side or during the process of encoding a message on the speaker’s side. However, t here are other aspects that have to be considered in communication. We also need to know how the speaker succeeds in producing a sound and how the listener reconstructs the message. At this point phones and suprasegmental features play a role. When the speaker wants to encode a message, he takes a phoneme as a basis and produces a phone that is transmitted through the channel. According to Grasegger 2004 the speaker disposes of a creative function, a sending and listening function in his brain.The sending function in the brain thinks of a message that reaches the speech-organs through nerves. There the sound is produced by tongue, breath, palate etc. (Grasegger 2004: 17-31). The sound passes the channel through sound waves and reaches the ear of the listener. The task of the listener is now to reconstruct the message, which means recognizing the individual words, extracting their syntactic relationships, determining the semantic structure of the utterance and its relation to the dis course context as well as recognizing emotions (Cuttler/Dahan/Donselaar 1997: 142).However, few cues are available to signal where one word ends and the next one begins. To understand the message, the listener has to find the individual word boundaries (Cuttler/Dahan/Donselaar 1997: 143). The brain decodes and reconstructs the message. The sounds, the â€Å"Signifikat† (Grasegger 2004: 11), stand for a special concept, the significant (Grasegger 2004: 11). In the following we are going to concentrate on this phonological and prosodic part the of communication process. 2. 2. Phonological elements of communicationAs already mentioned, phonological elements are important in the transmission of a message since phonemes are a unit of linguistic and perceptual processing (Clark/Yallop 1996: 318). During a communication process, the speaker produces sounds. These sounds are not transmitted individually but in bigger units. The smallest and primary unit of production and perception i s the syllable. It can be described as â€Å"symbiosis of consonant and vowel which acts as the effective vehicle for the transmission of linguistic information† (Clark/Yallop 1996: 318).Phonemes never have a meaning themselves. Their primary function is their distinctive function, the differentiation of meanings of speech units like words. If a sound has a distinctive function can be proved by replacing it by another sound. That means that a sound has a distinctive function when you take the example ‘Kanne’ and replace the [k] by a [t] so that the meaning changes (Grasegger 2004: 81). The articulation is not important when it does not have a distinctive function. Such words that differ only in one phoneme are called minimal pairs.By changing this phoneme, the word gets a different meaning (Grasegger 2004: 83). Thus, miscommunication can easily arise at this point since if the listener does not hear a part of a word or sentence, his brain replaces this gap (Clark /Yallop 1996: 318). Another aspect that is important during the transmission of sounds is that two words with two different meanings can sound similar and have to be understood in the context (Bu? mann 2002: 284). Thus, the role of sound in communication is the transmission of a meaning. However, a single sound does not convey a meaning, but a combination of sounds.The sounds (signifikat) stand for a meaning or concept (significant) that the listener has to decode. But if some sounds are replaced during processing in the brain and these sounds form a minimal pair the meaning can be changed. Later on we want to deal with some examples how miscommunication can arise because some sounds are replaces or their position in a word is changed. 2. 3. Prosodic elements of communication As we have seen, not only phones, the smallest segments of sounds, are important for the transmission or reconstruction of a message, but also uprasegmental features, phonetic expressions that include more than one segment. These are pitch, volume and duration which are linked to bigger units like syllables, words, phrases and sentences (Grasegger 2004: 63). However, prosody is normally used as a synonym for suprasegmental features such as pitch, tempo, loudness and pause (Cuttler/Dahan/Donselaar 1997: 143), although Grasegger defines prosody as the linguistic function of suprasegmental features which is to differentiate meaning on the level of words, phrases or sentences, or to structure an utterance rhythmically (Grasegger 2004: 63).So it is rhythm and intonation what helps differentiating meaning (Clark/Yallop 1996: 322). According to Cuttler/Dahan/Donselaar 1997, â€Å"the prosodic structure of an utterance exercises effects on the timing, amplitude and frequency spectrum of the utterance and these are dimensions of sound itself; any utterance, indeed any part of an utterance corresponding to any linguistic component to a phonetic segment even must have a certain duration, a certain amplitude and a certain fundamental frequency† (Cutler/Dahan/Donselaar 1997: 142).Consequently, if a speaker intends to emphasize a segment, frequency, pitch, intensity and duration, or one of these parameters, have to differ from the accentuation of other segments so that the listener is able to understand the difference in meaning or rhythm, since languages like English are â€Å"perceived in the durational interplay of prominent (or ‘stressed’) syllables and weaker or less prominent ones† (Clark/Yallop 1996: 323). However, few cues are available to signal where one word ends and the next begins. Elements that structure sentences etc. hythmically and determine their meaning are for example quality and accentuation. The speaker could change the meaning of an element by changing the duration, called quantity. That means, that for instance long vocals convey a different meaning than short vocals (Staat; Stadt) (Grasegger 2004: 72). The accentuation helps def ining word boundaries. An accent is the stress or emphasize of a syllable, a word or a sentence to emphasize it (Grasegger 2004: 73). Stressed syllables normally have a higher frequency, a higher volume and a longer duration than non-stressed syllables (ebd. . Its function is to structure an utterance so that the listener has the possibility to differentiate meaning by distinguishing different positions of stress like ancora and ankora in the Italian language (vgl. Grasegger 2004: 74). A â€Å"Satzakzent† (Grasegger 2004: 75) emphasizes words in a sentence and thus has a contrasting function. In the sentence ‘Peter searches a book’ , for example, the speaker can emphasize different units such as the book, Peter, or searches to make clear who he is talking about, what Peter does or what he is searching for.This kind of stress in a sentence is related to intonation. Intonation is another prosodic element that can be defined as â€Å"Verlauf der Sprechmelodie inner halb einer lautsprachlichen Au? erung† (Grasegger 2004: 76). It is the „Form der Tonhohenbewegungen im Verhaltnis zur mittleren Sprechstimmlage eines Sprechersâ€Å" (ebd. ). During a unit of intonation, the pitch rises or falls. The boundaries of a unit are defined by different phonetic elements like the distension of a syllable at the end of a unit or a linguistic pause, an interruption that has a structuring function (Grasegger 2004: 76).Thus, the characteristic of intonation is structuring an utterance as well as its distinctive function since the difference in pitch conveys meaning. A rising intonation at the end of a sentence normally is a question whereas falling intonation a statement. A demand or an order is expressed by â€Å"steil abfallender Intonation† (Grasegger 2004: 77). So the content and meaning of a sentence depends on the position of the accent and the rise or fall of pitch. Moreover, syntax and prosody are closely related so that the supraseg mental features may be influenced by the position in the syntactic structure.So we have, for instance, longer pauses before major syntactic boundaries (Cutler/Dahan/Donselaar 1997: 162). Furthermore, intonation (pitch, volume etc. ) show the emotional condition of the speaker and thus have an expressive function. A question, for example, can also indicate doubts or surprise of a speaker. (Grasegger 2004: 77). So prosodic elements that are important for the differentiation of meaning or structure the sentence through a certain rhythm so that they influence the accentuation of a message and the understanding of the listener are pitch, volume, duration and pauses.They help identifying words (Cutler/Dahan/Donselaar 1997: 148). Prosodic problems can lead to serious reductions of the understanding, what is going to be treated later on. 3. Miscommunication – Problems in the auditory channel After looking at the communication process and the transmission of a message through the audi tory channel, we now want to have a look at the emergence of miscommunication. In the following we are going to treat some aspects that can influence the transmission of sounds in a negative way so that the message is not transmitted correctly.Miscommunication can be caused either by the speaker or by the listener. That means by slips of the tongue or slips of the ear, because the receiver did not listen or on account of channel problems. However, we first want to deal with the difference of hearing and listening. 3. 1. Hearing and Listening One aspect through which miscommunication can arise is the difference between listening and hearing. People hear or perceive sounds the sender is trying to transmit. However, we have to listen and reflect to understand the message.Hearing can be defined as attending to the sounds which come to the receiver at certain frequencies and intensities. Thus, the receiver cannot influence hearing but avoid listening since this is a higher cognitive proc ess under the receiver’s control (Truax 2000: 20). There are three levels of listening attention. One of them is ‘listening in search’ which is listening at its most active. It involves a conscious search of the environment for cues. Detail is of the greatest importance for this kind of listening.The listener needs the ability to focus on one sound to the exclusion. That means that in a noisy environment, the listener has to focus on the sound the speaker is producing and not on the background noises. The second level is ‘listening in readiness’. This depends on associations being built up over time so that the sounds are familiar to the listener. Consequently, they can be identified even by background processing in the brain. So, for example a mother does not wake up when trains are passing by but when she hears her baby crying.The last form of listening attention is ‘background listening’. That means that people are aware of sounds tha t are not important for getting the message so that they do not listen. One reason for this is that they are usual occurrences and therefore expected and predictable so that people do not listen to them actively (Truax 2000: 19-22). The more of these sounds are perceived, the more miscommunication is possible since an increase in the noise level means more psychological tress, greater fatigue and consequently an increase in performance errors on account of the extra load of information processing when the brain has to shut out noise (Truax 2000: 19). Thus, miscommunication can arise involuntarily when people do not distinguish between hearing and listening or lack the skill of listening in readiness, for example. If somebody lacks that skill, he cannot distinguish between important or less important sounds so that an overload of sounds is possible. So people maybe do not hear a letter, a word or a sentence. Slips of the ear can also happen when you lack concentration.However, it is also possible to tune somebody out because you do not like the person or since you are bored or tired (Myres/Myres 1992: 139). Another problem that can arise in communication is that immediately after people have listened to a person talking, they tend to remember only about half of what they heard, no matter how hard they thought they were listening (Myres/Myres 1992: 138). Furthermore, the association one has to a sound can differ. That means that the listener does not associate the same meaning to a sound as the speaker does.So a reason for the loss of information or the understanding of wrong information are for instance highly redundant and basically uninteresting sounds that are perceived and do not encourage sensitive listening since they seem irrelevant for the listener. This can described as a listener- based and interactional- related problem. Consequently, problems can arise when the listener concentrates on background noises, when he thinks sounds are redundant or when h e lacks concentration or listening skills. There are also problems on the phonological and prosodic level that lead to miscommunication with which we want to deal later.The problems or types of miscommunication mentioned above are listener based, the last one is based on an interactional and a listener problem. However, miscommunication can also emerge through problems in the channel, during the interaction or on the sender’s side at which we want to have a look now. 3. 2. Channel- based and interactional- related miscommunication The main channel- based problem that influences the communication process negatively is noise. If there is too much noise in the background, the listener often perceives only bits of what the sender is talking about.Consequently, the brain tries to restore the missing segments by top-down contextual prediction (Clark/Yallop 1996: 318). What kind of misunderstanding arises, that means if it is based on prosodic or phonological aspects, depends on the missing segments. Another problem that may arise, is the overlap of turns meaning that for example two people are talking at the same time caused by problems in turn taking. Thus, the speaker A cannot concentrate on the sounds the other speaker (speaker B) is producing and does not understand passages of his speech. This can be categorized as channel and interactional-related miscommunication.To avoid misunderstandings or miscommunication it is necessary that sender and receiver establish a common ground. The speaker wants to know if he has succeeded in transmitting the message and waits for evidence that the listener has to give by asking a question or using continuing contributions like ‘yes’, ‘uhuh’ or ‘I see’. If miscommunication arises at this point, it can be categorized as an interactional problem. 3. 3. Sender and receiver related miscommunication Miscommunication is always a problem that arises either on the speaker’s side or o n the listener’s side.If there are channel problems, the misunderstanding comes up at the listener’s side. However, the sender’s pronunciation can also be a reason for miscommunication, for example when he stutters, does not pronounce the word correctly or clearly and does not stress correctly etc. Regarding these kind of problems, we distinguish between two categories of problems, prosodic and phonological ones. 3. 3. 1 Prosodic problems Prosodic problems are â€Å"Abweichungen in der Realisierung segmentubergreifender bzw. suprasegmentaler Eigenschaften lautsprachlicher Au? erungenâ€Å" (Grasegger 2004: 78).That includes problems or dysfunctions of pitch, volume and intonation that influence the intonation of a sentence and consequently its meaning. Prosodic problems influence the perception negatively and lead to incomprehensibility. Problems that can lead to misunderstandings are stuttering and variations in pitch and accentuation (Grasegger 2004: 78-79). Miscommunication can arise when people do not detect the right word boundary. For example, when a word is spread over a strong and a following weak syllable, listeners tend to divide the former syllable at the onset of the second strong syllable.Englishmen often tend to insert boundaries before strong syllables or leave boundaries between weak syllables out (Cutler/Dahan/Donselaar 1997:146). The reason why such miscommunication emerges is that strong syllables often signal the onset of lexical words (ebd. ). But the â€Å"strong weak distinction is primarily based on a segmental property, vowel quality, rather than on a stress distinction (Cutler/Dahan/Donselaar 1997: 148). However, not every language makes the same distinctions between strong and weak syllables (ebd. ). Whereas the rhythm of English sentences in stress-timed, French sentences are syllable-timed.As the segmentation procedures are part of the â€Å"processing repertoire† (Cutler/Dahan/Donselaar 1997: 148) of the listener, an Englishman and a Frenchman talking can produce miscommunication by applying their strategies to detect word boundaries (vgl. Cutler/Dahan/Donselaar 1997: 148). Furthermore, miscommunication can arise when a listener does not perceive the stress of some words, it is possible that he does not interpret the meaning correctly, for example in the vocal quality distinction (Cutler/Dahan/Donselaar 1997: 155).If the receiver does not get the sentence accents or the intonation, he probably does not know if it was a question or an order or, taking the sentence ’Er ist nicht einmal gekommen’ (vgl Grasegger 2004: 78), if he did not come or if he came several times. A misunderstanding can also come up when the speaker does not stress correctly. Usually, the listener who does not get the right words does not ask but adds the rest of the sentence so that a misunderstanding can arise. 3. 3. 2 Phonological problems Phonological problems are phonetic deviations on the word level.That does not include the pronunciations, the phonetics, but the wrong choice and order of elements a word, for example. We distinguish between paradigmatic problems and syntagmatic problems. Paradigmatic problems include the choice of the wrong elements, syntagmatic ones the wrong sequence or order of elements. The latter could be that people understand ‘papel’ instead of ‘apple’. An example for a paradigmatic problem understanding the word ‘Jacoc’ instead of ‘Jacob’ (Grasegger 2004: 123). Additionally, there are four different types of phonological problems: elision, addition, metathesis, substitution.Elision means that the speaker leaves out segments of a word or a whole syllable. In general one omits syllables that are not stressed. An example for an elision is saying and/or understanding nana instead of banana. Normally consonants are left out, in general the last consonant of a word like street which becomes stree. Addition means that the speaker or listener adds a consonant or a vocal so that apple becomes papple, zebra zebera or Tablett Tablette (Fromkin 1980: 35-36). It is also possible that you have an elision and an addition in a word or that you double a syllable.A metathesis is a problem in sequencing so that the speaker exchanges syllables or puts them the other way round. So Blatt is Balt or ‘fork’ ‘frok’. The last type of phonological problems, the substitution, means that the speaker has the same number of syllables but replaces one syllable by a different one. It is often replaced by another syllable that sounds similar like ‘Jacoc’ and ‘Jacob’. It is also possible to leave something out and replace a syllable or a letter (Grasegger 2004: 123-127; Fromkin 1980: 47).The first segments in a word and the first syllables are more likely to be affected by speech errors since they are more focused on during speech production (Fromkin 1 980: 48). According to Clark/ Yallop 1996, errors on the level of a syllable are detected far more readily than segment errors (Clark/Yallop 1996: 319). When the listener does not perceive one syllable, the brain tries to replace the missing syllable by a segment that could fit (vgl. Clark/Yallop 1996: 318). However, these processing in the brain might fail, especially when the words sound similar.Another aspect that can lead to miscommunication are these homophones. They are a type of lexical ambiguity, â€Å"homonyme Ausdrucke verfugen uber identische Aussprache bei unterschiedlicher Orthographie und Bedeutung† (Bu? mann 2002: 284) like ‚their’ and ‚they’re’. Consequently, misunderstandings can easily come up when for example the context is unclear and the word the speaker used sound similar but has a different meaning. This kind of miscommunication can also be categorized as message-related miscommunication.These problems can be listener-ba sed so that not the speaker changes elements of a word but the listener understands the wrong elements, for example because there were also channel problems or he did not listen or sender-based because of slips of the tongue, for example. 4. Analysis of miscommunication In the following chapter we are going to analyse some misunderstandings according to the features we have listed above. For the collection of data I used the diary method and searched in the internet. One example is taken from the internet, another one is a situation I experienced during the last weeks.The last example was originally broadcast on television some years ago that I remembered and wrote down. By analysing the examples of miscommunication, we want to come up with some possibilities how the misunderstanding could have emerged. 4. 1. A phonological problem The first misunderstanding is a situation I experienced some weeks ago. It took place on the dance floor during a training unit so that there was much ba ckground noise (people talking and music). The sender arrives and tells that he never wants to do it again with Korten, which is the last name of an absent person.M: Das mache ich nie wieder mit dem Korten! A: Was machst du nicht mehr mit dem Korken? This misunderstanding can be categorized as a phonetical miscommunication. The words Korten and Korken, that means [t] and [k], are a minimal pair since they have a distinctive function and change the meaning of the word. The misunderstanding is based on a paradigmatic problem, the choice of the wrong element, sound, in the word. The listener substituted the letter [t] by the letter[k]. One possibility how the misunderstanding could have arisen is in the channel.On account of music and loud voices in the background, the receiver had to listen in search but could not understand the whole sentence because of the extra load of processing in the brain or a lack of concentration. Probably she only got the first passage of the word and the la st syllable was added through brain processing as Korten and Korken only differ in one sound. Furthermore, the context was missing. M arrived and started the sentence with the word â€Å"das† which normally refers to something that had been said before. In this example a reference was missing because this word was used at the beginning of the communication.Additionally, the person â€Å"Korten† M was talking about was absent so that the listener did not expect M to talk about him in this context. M also used an article to refer to a person what you normally do not do in the German language unless you are speaking a dialect. So we can categorize this miscommunication mainly as acoustic misunderstanding which is based on substitution of a consonant and probably came up on account of a channel problem. 4. 2. Hearing and Listening This example was taken from the internet. It is a telephone call an old woman made to the police because she wanted to know if there was a thund erstorm in Neuss. 1)P (police): Hallo? (2)W(woman): hallo? (3)P: Hallo, hier ist die Polizei (4)W: Hallo, ich kann gar nichts verstehen! (5)P: Ne? Dann mussen Sie mal richtig zuhoren! (6)W: Ich wollte fragen, aah, wo die Nacht das Gewitter war. (7)P: Das†¦war uber Bochum. (8)W: Was?! (9)P: Uber Bochum? (10)W: Saarbrucken? (11)P: Auch (speaks up) (12)W: Wo denn? (13)P: Wo solls denn hin? (14)W: Was? (15)P: Wo das Gewitter denn hin soll? (16)W: Wo das gewesen ist? (17)P: In Deutschland (18)W: Ich hab’ Sie jetzt aber nich verstanden, wirklich nich, sind Sie mir nich bose! (19)P: Ne, bin ich nicht (20)W: Wo war das denn? 21)P: Uberall! (22)W: Uberall? (23)P: Ja, †¦ und das war nass. (24)W: bass (25)P: Nass! (26)W: †¦. Ist denn viel passiert? (27)P: Nein. (28)W: Viel passiert? (29)P: Nein! (30)W: Nein? (31)P: Nein. (32)W: Nein,†¦ Ja, entschuldigen Sie bitte, ich bin 99 Jahre alt und ich hab’ eine Tochter in Dusseldorf, in Neuss wohnen und ich hab’ noch nix gehort. (33)P: Da war nichts. (34)W: Was? (35)P: In Neuss war nichts! (36)W: Da was es? (37)P: Nein! (38)W: Nein? (39)P: Nein, in Neuss kein Gewitter. (40)W: Gewitter? (41)P: Nein! (42)W: War da das Gewitter? (43)P: Nein! (44)W: Nein? Ich hab’ kein Wort verstanden!Ich habe extra an die Polizei gewandt, dass ich Antwort krieg! (45)P (schreit): Ja, da war kein Gewitter! (46)W: Was? Bitter? (47)P: Da war kein Gewitter (48)W: Gewitter? Wo? (49)P (lacht) (50)W: Hier? (51)P: Nein! W legt auf. (source: www. radiopannen. de) In general, this miscommunication seems to be listener and channel- based. However, there are several factors that lead to this miscommunication. Concerning the channel, the woman probably does not hear very well because she is already old. We can suppose this because she always asks ‘was? ’ and says ‘ Ich hab’ kein Wort verstanden’.She was also nervous, because she had not heard of her daughter, what could influence the listening process. In addition to this fact, the telephone connection was bad and crackling in the wire could be heard. Perhaps the woman also lacked the skill or concentration for listening in search. In line 47 and 48 the woman did not listen to the beginning of the sentence and just paid attention when the man was talking about the thunderstorm where she was interested in. Obviously, she applied the wrong strategy, listening in readiness so that she heard what he was saying but only recognized the word ‘Gewitter’.The same can also be supposed for line 35 and 36. Moreover, we also have some misunderstandings that are based on prosodic and phonological problems as in line 39 and 40. Here we have a prosodic problem. The woman did not get that the police officer stressed the word ‘kein’, so that she thought there was a thunderstorm. In line 24 the woman understands ‘bass’ instead of ‘nass’. This is a paradigmatic problem that is ba sed on the substitution of [n] by [b] because they are minimal pairs and the words sound similar.In line 45 and 46 she understands ‘bitter’ instead of Gewitter. Here she is not able to define the right boundary because the stress of ‘bitter’ and ‘Gewitter’ is on the last syllable. Furthermore, we have an elision of the letters [g] and [e] and a substitution. [w] is replaced by [b]. Concerning the misunderstanding in line 9 and 10 where the woman understands Saarbrucken instead of Bochum, we have to guess that this arose because she could not understand the word on account of channel problems and ‘Bochum’ was replaced by another town in brain processing.So we can conclude that this miscommunication is based on various kinds of misunderstandings that are probably mainly influenced by channel problems such as a bad connection and an old person who is hard of hearing and maybe also lacks listening skills. 4. 3. Prosody and homophones T he following example for miscommunication was broadcast on television in 1959. A reporter called Heinz Maegerlein talking about sports pronounced the sentence: Maegerlein: Tausende standen an den Hangen und Pisten which was interpreted by the spectators as: Tausende standen an den Hangen und pissten. vgl. http://de. wikipedia. org/wiki/Heinz_Maegerlein) This misunderstanding can be interpreted as a message-related, listener or speaker-based miscommunication. It is a prosodic and phonological problem. As the words ‘Pisten’ and ‘pissten’ are homophones, the spectators added an ‘s’ to the word so that it also becomes a paradigmatic problem. On account of the words being homophones, the misunderstanding is message- related. That is why the speaker has to put the emphasize on the right syllables and the pauses in the right position. Therefore, we also have a prosodic problem here.Either the speaker must have put a wrong stress on the words or the sp ectators did not get the right intonation. To get the message across correctly, the speaker is not allowed to make a pause after ‘Hangen’ (Tausende standen an den Hangen [†¦] und Pisten) since it would emphasize ‘und Pisten’. Thus, as the words are homophones and therefore intonation very important, it seems that the problem is primarily a prosodic one, since the speaker has to try to get the right meaning across. 5. Conclusion Thus, we can conclude that most of the miscommunication happens on account of problems in the auditory channel.According to Fromkin 1980 about 60% of all misunderstandings are based on slips of the ear and 60% result in nonwords (Fromkin 1980: 6). These misunderstandings can come up on the listener’s side as slip of the ear because he does not listen, he lacks listening skills, does not concentrate, or on account of a mistake in brain processing. As the listener did not get an aspect of the communication, the brain search es words that sound similar. Miscommunication can also arise on account of channel problems like noise, interactional problems or message- related problems like homophones.Furthermore, the communication can be influenced negatively through slips of the tongue produced by the speaker. Consequently, the listener replaces the target segment by other segments of the same level of description so that other words with different meanings or nonwords come up. Parts of words, sentences or syllables can also be left out or the place can be changed. Additionally, problems in prosody can influence the meaning of the sentence as wrong intonation makes the definition of word boundaries more difficult to the listener. .Bibliography Bu? mann, Hadumod (2002): Lexikon der Sprachwissenschaft. Stuttgart: Kroner Verlag. Chandler, Daniel (o. A. ): The Transmission Model of Communication. http://www. aber. ac. uk/media/Documents/short/trans. html. Abgefragt am 25. 10. 2006. Clark, John/Yallop, Colin (1996 ): An introduction to phonetics and phonology. Oxford/Cambridge: Blackwell. Cutler, Anne/Dahan, Delphine/Donselaar van, Wilma (1997): Prosody in the comprehension of spoken language: A literature review. Language and Speech, 40, 141-201. Fromkin, Victoria (1980): Errors in linguistic performance. Slips of the tongue, Ear, Pen and Hand. New York/London: Academic Press. Grasegger, Hans (2004): Phonetik und Phonologie. Idstein: Schulz-Kirchner Verlag. Myres/Myres (1992): The dynamics of human communication. New York: Mc Graw Hill. Truax, Barry (2000): Acoustic communication. Norwood: Ablex Publishing Corporation. A communication model : www. worldtrans. org . Abgerufen am 25. 10. 2006. www. radiopannen. de. Abgerufen am 19. 03. 2007.

They Are Discriminating You! Professor Ramos Blog

They Are Discriminating You! Discrimination is a real thing it’s everywhere you go it’s in the grocery store it at school most of all it’s where you work. Discrimination comes in all forms rather be age, gender, race, ethnicity, skin color, national origin, mental or physical disabilities, or pregnancy in parenthood . Someways jobs display discrimination is by telling a coworker a new job opportunity before you delaying you that information. Delaying certain benefits to you are paying someone a greater amount for the same job and same qualifications. Or for women having maternity leave and them refusing to give you payments or reserving your job . The workplace not paying disability leave our retirement or discriminating when a person is being laid off. These are all real things things than all of us think about on a daily basis things that fly over a persons head but these have all having to each one of us we may not even know it.We may not have even thought about it. Does that make us a go od person or oblivious to this fact.Some of the main ones that we may have all had before or understand is out there is jobs like construction workers when we thing of a construction worker we think of a male same with many other jobs this isn’t just a male dominated job for any reason it’s because of discrimination. When you are going out on a date or have had a past school event and went to get your hair and makeup done you expect a women to do it .Again this is just because beauty is a   women dominated job it’s because of discrimination.   https://www.thebalancecareers.com/types-of-employment-discrimination-with-examples-2060914

The Battle of Old vs. New essays

The Battle of Old vs. New essays Research is a form of hands-on learning, accessible to anyone. Actors, for example, benefit from research. In order to play the intended role more accurately, actors research the context surrounding the dispositions of the role at hand. Whether it is the life of a famous painter or the life of a prostitute, the information is easily retrieved. In addition students use research daily, not only when writing papers for class, but also when completing a reading assignment. For example, if an unfamiliar concept is mentioned, research could be done to facilitate understanding of the reading. Encyclopedias, dictionaries, newspapers, and now the Internet are all different means for research. Of these, online encyclopedias are the most modern means of research, providing faster access to more accurate information at a convenience to the researcher rather than regular encyclopedias that often have not been revised in years. Initially, the library has always been the predominant source for information on any subject. Encyclopedias, the most widespread type of tangible research, contain information on virtually every topic. All the information is listed in alphabetical order, followed by the historical significance of that particular topic. They are updated yearly in order to alter misinformation or to add any recent history. Libraries contain a myriad of distinct encyclopedias: thus, providing the researcher with a multitude of facts on the same topic as well as any pertinent historical information. Unlike a regular encyclopedia, an online encyclopedia is a faster way of searching for information. By simply typing in a word related to the topic of interest, a variety of associated topics appear. This allows the researcher to quickly decide in which direction he/she will be headed. Online encyclopedias are also more convenient to the researcher. If the only time research can be done is late at night or early in the morning, the online encyc...

Understanding the Threats to Animals and Wildlife

Understanding the Threats to Animals and Wildlife Living things face a constant barrage of external stresses or threats that challenge their ability to survive and reproduce. If a species is unable to successfully cope with these threats through adaptation, they may face extinction. A constantly changing physical environment requires organisms to adapt to new temperatures, climates, and atmospheric conditions. Living things must also deal with unexpected events such as volcanic eruptions, earthquakes, meteor strikes, fires, and hurricanes. As new lifeforms arise and interact, species are further challenged to adapt to one another to deal with competition, predation, parasitism, disease, and other complex biotic processes. In recent evolutionary history, threats facing many animals and other organisms have been driven primarily by the effects of a single species: humans. The extent to which humans have altered this planet has affected countless species and has initiated extinctions on such a vast scale that many scientists believe we are now experiencing a mass extinction (the sixth mass extinction in the history of life on earth). Preventable Threats Since man is indeed part of nature, man-made threats are merely a subset of natural threats. But unlike other natural threats, man-made threats are threats that we can prevent by changing our behavior. As humans, we have a unique ability to understand the consequences of our actions, both present, and past. We are capable of learning more about the effects our actions have on the world around us and how changes in those actions could help to alter future events. By examining how human activities have adversely impacted life on earth, we can take steps to reverse past damages and prevent future damage. The Types of Man-Made Threats Man-made threats can be classified into the following general categories: Habitat Destruction Fragmentation - The destruction or splitting up of once continuous habitat to enable humans to use the land for agriculture, development of towns and cities, construction of dams, or other purposes.Climate Change - Human activities such as the burning of fossil fuels, have altered the Earths atmosphere and have resulted in global climate changes.Introduction of Exotic Species - Accidental and intentional introduction of non-native species into regions never before occupied by the species have resulted in the extinction of numerous endemic species.Pollution - Pollutants (pesticides, herbicides, etc.) released into the environment are ingested by a wide variety of organisms.Over-Exploitation of Resources - Exploitation of wild populations for food has resulted in population crashes (over-fishing, for example).Hunting, Poaching, Illegal Trade of Endangered Species - Some endangered species are targeted for their value on illegal markets.Accidental Deaths - Car hits, window collisions (birds), collisions with ships (whales).

Strategic Management and Strategic Competitiveness Essay - 1

Strategic Management and Strategic Competitiveness - Essay Example Because of the enhanced level of connectivity brought forward by the evolution of the internet, the world has transformed into a single connected entity. This technology powered transformation has automatically helped in the process of speedy diffusion of various trends of globalization, which continues to arise from various corners of the world. The trends of globalization bring into effect a significant amount of change in regards to consumer behavior of the masses of various locations. It is highly interesting to cite that the changing consumer behavior of the various markets around the world automatically creates the need for various new kinds of products and services, which in turn paves the way for evolution of significant business opportunities. Hence, it can be said that the factor of technology has largely integrated itself with the factor of globalization for the purpose of development of strong business opportunities in various global markets. It is to be noted that the or ganization that has been chosen in this case is Apple Inc., which is a highly popular global brand in the electronics gadget segment. The organization has a highly diversified global product portfolio which manufactures portable music players, computers as well as latest technology mobile phones. Talking from the perspective of globalization, it can be said that the organization has achieved a tremendous amount of growth through successful capitalization of the business prospects. Because of the impact of globalization the awareness for the products of the company has been widely spread across various global markets. This increased awareness of the products got transformed into a huge demand in the multiple markets around the world. Also the diversified product range which includes iPods, iPads and iPhones has proved to be successful in drawing the attention of the young generation. This ultimately resulted in the high sales of the products of the Apple in the domestic as well as th e international markets. While weighing the aspect of technological change, it has to be considered that the faster evolution and high penetration of the internet has brought a positive impact for the products of the organization. While the products of the company are high on innovation as well as new edge technology, yet a large amount of the product features are tremendously dependent on the connectivity provided by the internet. Also, it has to be highlighted that the advancement in technology by the rival product manufacturing companies has also contributed in developing products with new features and up graded versions by the globally popular company (US Sec, 2012, p. 6). 2. Application of  the industrial-organization model and the resource-based model. The industrial organization model takes into account the variables of complexity and strategic importance. Matching the two variables in a two by two matrix, four kinds of scenarios can be chalked out. Under high complexity an d low strategic importance, the outsourcing option seems most viable. Under situations of high complexity and high strategic importance, the option of business process reengineering looks more valid. Under circumstances of low complexity and varying level of strategic importa

Country Boys Movie Review Example | Topics and Well Written Essays - 750 words

Country Boys - Movie Review Example Cody and Chris also studies in the same school called David School. The film progresses as the two teenage boys enter the same school, David school, which is an alternative school for troubled teens. Here, the two boys adapts differently to their new environment. Cody finds a new sense of purpose by living with a supportive grandmother, having a good relationship with his girlfriend and girlfriend's family, joining a metal band and committing himself to God. All these aspects have made him forget his tragic past and find a renewed purpose in life. Chris on the other hand did not have a solid support system as Cody's. He had to battle with an alcoholic father who doesn't support his passion to go to school and he also had to work to alleviate their poverty. In the end of the film, Cody was able to graduate valedictorian in their senior class giving him a bright future ahead while Chris was not able to graduate and ended up working in a low paying job without knowing what the future will bring him. This film is about the attachment of an individual to his society and his need to belong in order to live happily. Emile Durkheim talks about mechanical social solidarity of the community where people have a set of norms and rituals which makes them solid. They are moved by their collective conscience leaving the individual not to think about his own desires but the needs of his community. Organic solidarity on the other hand is a by-product of the division of labor. A society becomes complex due to the increase of the dynamic density. When a society becomes complex, the individuals play more specialized roles. Because of this, they start to have different experiences which affect their norms and values which weakens their sense of community. Cody and Chris lived in a mechanically solid society which had its own norms and set of rules and as teenagers; they had to abide by to the collective conscience of their society. In such a homogenized community, there is not much room for individualism nor autonomy; a person identifies himself with everyone else. Despite Cody and Chris' dysfunctional background, they are able to internalize and adhere to the rules through socialization and education which is according to Durkheim a social fact. They become morally obliged to obey social rules. In the course of the film, Cody's life becomes very different from Chris'. Cody establishes more attachment to society because of his healthy relationships with his grandma and girl friend. Also by attending church, he does not only strengthens his fate but also reinforces his ties with the community. Religion, according to Durkheim is really a social creation. By worshipping God, the people actually worships the collective over them that transcend over individual existence which makes it sacred. Cody's outlook in life has become positive as he feels his belongingness in the society. On the other hand, Chris becomes detached to the community. Because of having egoists who only thinks about themselves, they pass on to their child their negative outlook and the lack of need to bond with the community. Chris has no moral guidance from his parents and thus his social values loosen and he becomes undisciplined which leads to anomie. According to Durkehim, if an individual lacks any sense of social restraint, he will seek to satisfy his own appetite and will not consider the possible

Economic development Essay Example | Topics and Well Written Essays - 1750 words

Economic development - Essay Example However, the lower half of the isoquant is continuous reflecting that the given total output level can be achieved at all combinations of inputs provided 1st world inputs are used lower than a certain level (X2*) and the intensity of using 3rd world inputs is greater than a certain level (X1*). This situation can be interpreted as a depiction of the fact that instead of combining a greater amount of first world inputs which presumably can be interpreted as the magnitude of aid, if a lesser amount of such inputs are used in tandem with relatively higher amounts of 3rd world inputs, the possibility of attaining a certain amount of global output increases. This has a close semblance to Easterly’s idea that instead of providing huge lump sum aids to poorer nations, smaller piecemeal transfers that actually generate incentives for the population in such nations to become efficient in their participations lead to increased national incomes for such nations. For instance, Easterly cites the example of free provision of mosquito nets to prevent malaria in poor nations. He points out that not only does this create a black market for such nets; the nets are diverted into other uses. On the other hand, it is shown that through charging a miniscule amount for providing the nets, proper utilization has been increased thereby implying such low price provisions to be better solutions. He also cites the example of patients fully utilizing doctors’ services in cases they have to pay for them rather than when the services have been provided freely. Therefore, the transfer of any arbitrary amount of aid, financial or in kind actually may not lead to higher incomes, a situation reflected in the dashed segment of the isoquant where these aids, as inputs combined with third world inputs fail to yield any output in the disjoint portions. The better option is thus to use a ‘search’ strategy to locate the amounts of 1st world inputs that combined with a given amounts of 3rd

Business Policy & Strategy Portfolio Project Essay

Business Policy & Strategy Portfolio Project - Essay Example The business will provide these students with door to door collection and distribution of the torn cloths and cloths that require laundry services. The Laundry and cloth repair business will solve problems such as saving University Students time, saving the Environment from degradation, and boosting Food Security among other others. The business is also sustainable in that it boosts food security, conserve our environment, as well as solving some of the Problems University Students face among others. In to prove the feasibility of the business, market research, and SWOT and Value chain analyses were carried out. The SWOT analysis was carried out in order to identify the expected Strengths, Weaknesses, Opportunities and Threats that the business may face. The Laundry and cloth repair business Idea In today’s economy, people are normally busy (they always work, they always learn, committed in entertainment, and in schools and among others) such that they do not get time to do ce rtain basic things of their lives such as laundry services and repair of their torn cloths. ... However, not all of them offer door to services to these busy students. Therefore, students had to waste their precious time taking their cloth for laundry services or to be repaired in case they are torn (U S Bureau of the Census, 2002). Some students may also love some of their cloths such that they may not wish to dispose them off in case they get torn. Therefore, my business will be engaged in providing laundry and cloth repair services for University students in the United States of America. The business will provide these students with door to door collection and distribution of the torn cloths and cloths that require laundry services. Rationale for the Business Idea Entrepreneurs by nature are individuals who solve problems, as wells as opportunity oriented; these are just a few of the many characteristics of entrepreneurs (Hunter, 2000). Therefore, as an entrepreneur I thought it wise to come up with the business idea so as to be part of those who solve problems that normally face our society today. My business, therefore, aims at solving several problems which face our society today. Problems Laundry and cloth repair business will solve Saving University Students time The target customers (target group) for the business are University Students across the United States of America. Just as earlier mentioned, these students are so committed to their studies, research and entertainment activities such that they have very little amount of time to concentrate on the basic aspects of their lives; they hardly get time to do their laundry services or even repair services for their torn cloths. The business also intends to further offer free collection and distribution services to these

Analyze Financial Statement Essay Example | Topics and Well Written Essays - 500 words

Analyze Financial Statement - Essay Example We will be interested in a high ratio since we will be assured of a high return on our investments. A higher ratio is recommended since this indicates the solvency of the organization. Since it has the highest current ratio in 2015 hence shows that the company is having ability to meet its obligation if they fall due. This shows that if loan are to be advance to the company it will be able to pay its interest as per the loan in the short-run. Higher ratio is preferred as this will indicate liquidity of the entity. Hence it will be wise to consider this company as qualified for loans since it has the highest quick ratio in the year 2015 but this will only be a wise decision after assessing the Going concern principle of the entity. This shows the ability of the entity to meet its obligation in the long-run. Since the lower ratio is recommended hence this shows that the company will experience the challenges in paying back the loan hence will recommend the loan maturity should be lowered. Finally apart from the quantitative analysis of the financial statement of the company, it can also be advisable to consider carrying out the following qualitative analysis before advancing loans and also after advancing loans Assess whether they have established long-term customer relationships, with the company or its suppliers hence this can proof its viability whether to advance loans or not and if yes how much and at what interest. The company should provide collateral and compensating balance requirements. This will help in loan recovery in case of default. The company advancing the loan can exercise credit rationing by giving a loan but limiting the loan amount to be less than the borrower would

Strategies in Order to Avoid Plagiarism Assignment

Strategies in Order to Avoid Plagiarism - Assignment Example plagiarism could be a way to hold back people’s potential to exercise their creativity and personal ideas on certain things because, in the end, there would only be relevant duplications of concepts as an upshot of not significantly citing the right author or taking others’ words as own. For this reason, plagiarism could stand as an activity limiting the potential of a person to think of his own ideas and concepts on certain issues for instance. This activity should, therefore, degrade academic quality, so it is important to consider vital strategies in order to prevent somebody from plagiarizing. Below are some of the strategies in order to avoid plagiarism. Three strategies to avoid plagiarism Citing or attributing the reference source is one important strategy to avoid plagiarism (EC-Council, 2009). By attributing the reference source, a writer or speaker is giving credit to a person or article as the starting place of corresponding ideas. It is not good to consider an idea and regard it with full ownership if somebody already had it owned in the first place. In order to consider that idea without any problem, attributing the source is one of the most relevant actions a writer or speaker could apply.  So in order to achieve this, it is good to go back to the basic and employ substantial effort to cite authors and other related sources of some important ideas. In the age of advanced technology, it is now easy to detect whether a piece of article is a plagiarized output. There are some available online tools or software that could be used in order to identify the similarity of used words or information. Such are the common tools used in various academic institutions. In order to prevent from having similar outputs, one should, therefore, understand how these online tools work. In the case of some of these tools, the number or percentage of similar words is usually taken into account. Thus, when there is a higher number of percentage of proximit y, there is, therefore, a superior indication of actual plagiarism. At this point, another potential strategy that could be used in order to prevent plagiarism involves either paraphrasing or rephrasing (Tensen, 2012). This strategy would also be effective when one has to properly document the source (Van Blerkom, 2009). At some certain level, one is not limited to combine these two. In fact, this, for instance, would further enhance the writing skills of the writer, but above all, there is great consideration of warding off the high value of similarity between the recent and existing outputs. However, in this strategy, it would still be effective to attribute the source. Thus, paraphrasing or rephrasing plus citing the source would ensure a free-plagiarized output.

Analyze Financial Statement Essay Example | Topics and Well Written Essays - 500 words

Analyze Financial Statement - Essay Example We will be interested in a high ratio since we will be assured of a high return on our investments. A higher ratio is recommended since this indicates the solvency of the organization. Since it has the highest current ratio in 2015 hence shows that the company is having ability to meet its obligation if they fall due. This shows that if loan are to be advance to the company it will be able to pay its interest as per the loan in the short-run. Higher ratio is preferred as this will indicate liquidity of the entity. Hence it will be wise to consider this company as qualified for loans since it has the highest quick ratio in the year 2015 but this will only be a wise decision after assessing the Going concern principle of the entity. This shows the ability of the entity to meet its obligation in the long-run. Since the lower ratio is recommended hence this shows that the company will experience the challenges in paying back the loan hence will recommend the loan maturity should be lowered. Finally apart from the quantitative analysis of the financial statement of the company, it can also be advisable to consider carrying out the following qualitative analysis before advancing loans and also after advancing loans Assess whether they have established long-term customer relationships, with the company or its suppliers hence this can proof its viability whether to advance loans or not and if yes how much and at what interest. The company should provide collateral and compensating balance requirements. This will help in loan recovery in case of default. The company advancing the loan can exercise credit rationing by giving a loan but limiting the loan amount to be less than the borrower would

Essel Group Essay Example for Free

Essel Group Essay I wish to thank my parents for their undivided support and interest who inspired me and encouraged me to go my own way, without whom I would be unable to complete my project. At last but not the least I want to thank my friends who appreciated me for my work and motivated me and finally to God who made all the things possible Zee Entertainment Enterprises Ltd It is the second-largest Indian media and entertainment company based in Mumbai, Maharashtra. It is a subsidiary of the Essel Group. The companys Chairman, Managing Director and Founders are Subhash Chandra and its Chief Executive Officer is Puneet Goenka. Through its strong presence worldwide, Zee entertains over 670+ million viewers across 168 countries. History The company was launched on 15 December 1991 and was previously known as Zee Telefilms until 2006, when it was renamed and the news and entertainment units were spun off into four smaller divisions. Zee currently operates over 15 different television channels, a cable company Siticable, a record label Zee Records, a production company and other businesses as well. It has expanded operations abroad, with several of its channels available in the UK and U. S. s well as Africa and Asia. In 2002 Zee Entertainment Enterprises acquired a majority stake (51%) in ETC Networks. In 2006, they acquired Integrated Subscriber Management Services Limited and in November 2006, Zee acquired an interest (50%) in Taj television TEN Sports. In February 2010 Zee Entertainment Enterprises acquired an additional stake (95%) in TEN sports. As Zee Telefilms, the company formed part of BSE Sensex from 2000-2005. The news and regional entertainment channel business was spun off into a separate company in 2006 under the corporate banner Zee News Ltd. 982 The Company was incorporated on 25th November, and it obtained the Certificate of Commencement of Business on 5th January 1983 as Empire Holdings Ltd. in the state of Maharashtra. It was promoted by the Essel group of companies, comprising Sanjay Badgamia, Vasant Parekh and Ashok Kothari. The main object of the company business was of entertainment software. 1992 It entered into the business of entertainment software and subsequently the name was changed to ZEE Telefilms Ltd. The Company co-promoted Essel Packaging Ltd. the partnership company of the Essel group in 1982. The Company produces/develops Hindi films, serials, game shows, children programmes etc. The Company would also commission serials, game shows etc. , through directors/producers on contract basis, purchase rights of Hindi films, serials and other programmes from the producers for a predetermined period. 1993 ASSPL became a wholly owned subsidiary of the Company. During the year, the Company entered into an agreement with the Mauritius Broadcasting Corporation for supply of programme software to ZEE TV. During August, the Company issued 89, 28,000 rights equity shares of Rs 10 each at a premium of Rs 20 per share in proportion 12:1. Another 90, 00,000 shares were offered at a premium of Rs 20 per share through prospectus as follows: 9, 00,000 shares and 27, 00,000 shares reserved for allotment to FIIs and NRIs (repatriation basis) respectively. Only 21, 90,300, shares were taken up by NRIs. Of the balance 10,000 shares reserved for allotment on preferential basis to employees (only 4,100 shares taken up). Remaining 45, 90,000 shares along with 5, 15,600 shares not taken up were issued to the public (of these 4, 98,000 shares taken up by FIIs and 17,600 shares by public). 1994 The Company promoted Siti Cable Venture for provision of integrated cable network facility to individual cable operators on a city by city basis and function as a city TV station. The Company also proposed to develop Pay TV industry and with this in view is jointly promoting Zee Cinema, the first Hindi movie Pay TV Channel along with the News Corp 995 The Company along with NewsCorp’s promoted another company viz. Programme Asia Trading Company Private Ltd. (PATCO) for programme supplies to EL TV and Zee Cinema Channel. Asia Today Ltd. and Zee Telefilms Ltd. entered into a sale and purchase agreement for production, procurement and provision of Hindustani entertainment software from India and export the same to Hong kong for transmitting such software on ZEE TV Channel. 1996 Pref. shares redeemed during th is year. 1997 3, 00,000 pref. shares were issued. Walt Disney animation films will be telecast every day for two hours on Zee TV from February 1 following an agreement reached between Buena Vista Television India and Zee. In order to bring the first of its kind `Zee Cine Awards to millions of TV viewers across the globe, the Zee Network has tied up with the 150-year old world audit major, Price Waterhouse (which incidentally is the auditing firm for the Oscar awards also) and the market research firm Gallup MBA. 1999 As part of its expansion plans, ZTL will increase its authorised capital from Rs 50 to Rs 75 crore. Zee Telefilms Ltd (ZTL) shareholders approved an increase in the companys authorized share capital from Rs 50 crore to Rs 75 crore to safeguard itself from any fund shortfall required for the ambitious projects envisaged in the face of technological convergence. Subhash Chandra-promoted Zee Telefilms Ltd (ZTL) has tied up with French major Canal Plus for its proposed digital TV service, a precursor to a KU-band direct-to-home (DTH) service. ZEE TV will launch three new channels in Europe and start broadcasts in eight regional languages in India during an action-packed six months expansion programme. Zee Telefilms Limited (ZTL) will soon launch three English language channels, including a news channel called the Asian News Network, thus taking head-on its partner-turned-competitor Star TV. Zee TV up to 1999 has been operating four channels, three of which were being played out of STAR TV facility in Hong Kong on lease basis. With the growth of the network into eleven channels, the launch of the DTO bouquet and the Alpha channels including the English channels, a decision was taken to install a fully owned facility in Singapore which can play-out ten channels. This facility was set up in a record time of three months and has been fully operational since middle of March 2000. In September 1999, ZTL acquired Zee Multimedia Worldwide Limited (ZMWL). Following this acquisition, all the international operations including the broadcasting business of ZMWL came under ZTLs control. ZTL acquired NewsCorps 50% stake in Asia Today Limited (ATL), Siticable, and Programme Asia Trading Company Ltd. and now owns 100% of these businesses. The consideration paid for the acquisition was USD 296. 51 million 2000 Zeenext. com, the Internet portal site of the company subsidiary EConnect India Ltd, and mobile Internet firm Unimobile. com that they had tied up to offer zee next portal contents to wireless communication devices. Zee Telefilms has emerged as the new market mover on Dalal Street. Zee Telefilms signed a MoU with Asia net Communication Ltd. for consolidating Zees entry into the South Indian regional channels. Zee Telefilms will set up 500 Internet kiosks, named eZee centres, across the country as part of its e-commerce initiatives, senior company. Zee Telefilms has been awarded the prestigious Ground Breaker award as the top national programmer by the US-based trade publication, Multichannel News International. Media and entertainment major Zee Telefilms has acquired 26 per cent stake in Aplab Ltd, an electronic equipment market. Zee Telefilms will launch Basic Education Support Television in April 2001 a project aimed at educating the rural India through the television medium. Zee Telefilms Ltds American Depository Receipts/American Depository Shares issue worth . billion. Zee Telefilms Ltd aims at a 1:1 debt-equity ratio for its Rs. 2,400 crore outlay to set up a fibre-optic and coaxial network across 26 cities in the country. The Company and TransWorld International have joined their bids for the telecast rights for the cricket World cup tournaments for 2003 and 2007. Zee Telefilms subsidiary Zee Publishing has been hived off as a separate company. Zee Telefilms Ltd will be launching its sports channel, tentatively christ ened, zee Sports, on 1st October. Zee Telefilms Ltd. will float a new joint venture company with the Hollywood studio, Metro Gold-wyn Mayer Inc (MGM) to operate aco-branded movie channel exclusively for the South Asian market 2001 In May, 2001, Zee Telefilms has decided to induct a strategic partner, preferably an international media major to strengthen its financial and technical strengths to achieve high growth in the field of convergence. ZTL has converted its flagship Zee TV into a pay channel with effect from 10 June 2001. 2002 Zee Telefilms has come out with Open offer to acquire 23,39,900 fully paid-up equity shares of Rs 10/- each of ETC Networks. It represents 20% of the voting equity share capital at a price of Rs 31. 52/- per fully paid up equity share. The issue opens on 3rd Apr. 2002 and closes on 3rd May 2002. Zee Telefilms Ltd has informed that Zee TV Partners Cartoon Network, Snap Ties with Nickelodeon. Zee Telefilms took a controlling stake in ETC Networks in June 2002, following a memorandum of understanding (MoU) signed between the two companies in February this year. As per the MoU, Zee was to acquire 57 per cent in ETC in two stages for Rs 25 crore. 2003 Zee News is attempting to give a full perspective of the stories by Following them to the cores. In this regard, it has launched a new programme, known as Zee Follow Up. The new programme will pick up the loose string of hundreds of stories that once made headlines but somewhere down the line lost their steam. Zee News is attempting to retrace history by keeping the viewers abreast of what had occurred since, the report said. Decides to persist with its plan of showing Thursday Bollywood blockbusters Hits upon a new income stream to boost revenues by permitting other international news channels to beam its exclusive footage and programmes for a fee. Delgrada, an overseas corporate body owned by the promoters of ZEE Telefilms, pledges an additional 3. 1 crore shares or 7. 6% of the equity capital of Zee Telefilms held by it in favour of Credit Suisse First Boston, Singapore Mumbai High Court stays Zee TVs daily and Sunday lottery draws Share price slumps to four-year low of Rs 60. 5 on 01/04/2003 Zee News starts new programme Zee Follow up through which it is attempting to retrace history by keeping the viewers abreast of what had occurred since Zee, Turner International expand partnership with 3 new channels wherein Turner will be the advertising sales agent for Zees English entertainment and lifestyle channels, Zee English, Zee MGM and the recently unveiled Trendz channel Announces its la carte price lis t for bundling channels Govt cancels Zee Telefilms plea for bundling its channels Promoters’ stake in Zee comes down to below 51-pc, stands at 50. % Zee News launches a new logo and a new advertising campaign with the baseline Haqeeqat Jaisi, Khabar Waisi Foreign shareholdings in Zee Telefilms surge to 58% Promoters of Zee offload 3% shares to FIIs Zee becomes first to get Letter of intent for DTH operation in India 2004 ? Zee announces launch of new religious channel Jagran ? Churu Trading Co. Pvt. Ltd, has purchased 3415518 equity shares of the Company from Livewire Programme Trading Co. Pvt. Ltd. Zee Telefilms announced the launch of a separate encrypted beam for Singapore ? BT Broadcast, ASCEL join hands to offer teleport services to Zee 2005 ? Zee Telefilms Ltd launches separate sports channel. ? Zee Tele teams up with IBM Global. ? Zee Network in alliance with Pan Global TV. ? Zee join hands with Malaysias Astro to launch Hindi channel. ? Zee TV has announced the launch of an interactive game show Kam Ya Zyaada. 2006 ? Zee Telefilms acquires 50% stake in Ten Sports. ? Zee Network launches new channel in Indonesia. Zee to acquire 60 pc stakes in Venus Films. 2007 Zee Telefilms Ltd has informed that consequent to all approvals having been received the name of the Company, effective from January 10, 2007, has changed to Zee Entertainment Enterprises Ltd. Zee Entertainment Enterprises Ltd has informed that the Board of Directors, vide a resolution passed by circulation on December 29, 2007, has approved the appointment of Mr. R Vaidyanathan, Professor of Finance and Control at the Indian Institute of Management, 2009