Strategic Management and Strategic Competitiveness Essay - 1

Strategic Management and Strategic Competitiveness - Essay Example Because of the enhanced level of connectivity brought forward by the evolution of the internet, the world has transformed into a single connected entity. This technology powered transformation has automatically helped in the process of speedy diffusion of various trends of globalization, which continues to arise from various corners of the world. The trends of globalization bring into effect a significant amount of change in regards to consumer behavior of the masses of various locations. It is highly interesting to cite that the changing consumer behavior of the various markets around the world automatically creates the need for various new kinds of products and services, which in turn paves the way for evolution of significant business opportunities. Hence, it can be said that the factor of technology has largely integrated itself with the factor of globalization for the purpose of development of strong business opportunities in various global markets. It is to be noted that the or ganization that has been chosen in this case is Apple Inc., which is a highly popular global brand in the electronics gadget segment. The organization has a highly diversified global product portfolio which manufactures portable music players, computers as well as latest technology mobile phones. Talking from the perspective of globalization, it can be said that the organization has achieved a tremendous amount of growth through successful capitalization of the business prospects. Because of the impact of globalization the awareness for the products of the company has been widely spread across various global markets. This increased awareness of the products got transformed into a huge demand in the multiple markets around the world. Also the diversified product range which includes iPods, iPads and iPhones has proved to be successful in drawing the attention of the young generation. This ultimately resulted in the high sales of the products of the Apple in the domestic as well as th e international markets. While weighing the aspect of technological change, it has to be considered that the faster evolution and high penetration of the internet has brought a positive impact for the products of the organization. While the products of the company are high on innovation as well as new edge technology, yet a large amount of the product features are tremendously dependent on the connectivity provided by the internet. Also, it has to be highlighted that the advancement in technology by the rival product manufacturing companies has also contributed in developing products with new features and up graded versions by the globally popular company (US Sec, 2012, p. 6). 2. Application of  the industrial-organization model and the resource-based model. The industrial organization model takes into account the variables of complexity and strategic importance. Matching the two variables in a two by two matrix, four kinds of scenarios can be chalked out. Under high complexity an d low strategic importance, the outsourcing option seems most viable. Under situations of high complexity and high strategic importance, the option of business process reengineering looks more valid. Under circumstances of low complexity and varying level of strategic importa