Electronic Marketing

Question - four broad classifications of commercial internet web-sites: Communications, Ordering, Transacting and Delivery. exploitation this framework as a basis, discuss the factors influencing consumer behaviour on the internet, and identify the office staff marketing managers can live in increasing the engage of commercial internet web-sites by consumers. Answer : The growth of online shopping and companies entrust to capture a large share of the existing and next meshwork market, affect an understanding, amongst others, of the impact of users demographic characteristics on attitudes towards buying over the mesh. much(prenominal) knowledge go away assist managers to give away understand and segment their markets and design appropriate marketing discourse strategies. In this try, a sample of a few Internet users was used to analyse attitudes toward buying online. The findings indicated that gender and occupation had an exemplification only on attitudes concernin g perceptions of the competitiveness of the Internet and its impersonal nature. The analyse provides an analysis of the data, a discussion of the findings and their managerial implications and offers directions for future research. As the access code to a new millennium, the Internet is revolutionizing the society, the thrift and the technical systems. It is not known for certain how far, or in what direction, the Internet will evolve. However its importance should not be underestimated.

Over the past century and a half, important technological developments have created a globular environment that is drawing th e pot of the world adpressed and closer to! chokeher. Computer resources are endlessly flexible tools; networked together, they in allow generating, exchange, sharing and manipulating schooling in an uncountable yield of ways. The Internet, as an integrating force, has melded the engine room of communications and work out to provide instant connectivity and global information services to all its users at very low cost. (Kahn and Vinton, 1999, p.1) Ten years... If you desire to get a full essay, order it on our website: BestEssayCheap.com

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