Glen Barton's Caterpillar/Case study TMGT 578 Ed Dempsey January 27, 2005

Glen Bartons Caterpillar         For this weeks group assignment we had to read and analyze, The Comeback of Caterpillar, 1985-2001 subject field orbit. Our teams change integrity on whether Caterpillars grand system down the stairs the leadership of Glen Barton had its merits. rough of us felt up the grand strategy was properly focus and directed. While the rest of us felt it was optimal at best and needed to be refocused. The master(prenominal) purpose of our root word is, first to analyze and supervene examples of Bartons grand strategy. Second to give examples in favor and against the strategy. Against Glen Bartons jet Strategy New Markets         Market development allows firms to rule a form of surd suppuration by identifying untried uses for alert products and in the raw demographi namey, psycho graphically, or geographically set apart markets. Frequently, changes in media selection, promotional appeals, and distribution are used to broach this approach (Pearce, Robinson, 2003, p166). According to Bartons theory for newfound markets, Caterpillars sales to growth countries accounted for only 23% of the companys sales. His strategy was to increased sales of Caterpillars equipment to the develop nations of Asia, Latin America, Eastern Europe, and the Commonwealth of Independent States (the former Soviet Union). He also surmised that developing countries had limited-access to water, electricity, and transportation, and therefore needed to retch in building highways, bridges, dams, and waterways.

What I feel he didnt study is m arketing and advertisement would be needed t! o break into this new area. A market that he said did not call for access electricity and transportation. Another reason I dont match with this strategy is be take in underdeveloped countries are normally also poor, which would cause this strategy to be unsuccessful. variegation         I also felt Bartons diversification strategy brute(a) short of real success. In 1999, Caterpillars boilersuit sales trim by 6%. Yet Barton concentrated on Caterpillars... If you necessitate to get a full essay, prepare it on our website: BestEssayCheap.com

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