Executive Summary: General Motors AUTOnomy Project

Executive Summary: General Motors AUTOnomy Project GMS STRATEGY FOR DEVELOPING FUEL CELL engineering science General Motors (GM) has invested heavy in technology to reduce emissions and vehicles power by woof force outs. Interest in choice fuels was improved, driven by leash factors: the concern over babys room gas emission, the increase addiction over US on oil and the concern that world-wide demand for fuel would outstrip supply. GM has developed their schema while facing many uncertainties regarding spic-and-span alternative simple machine technologies. In 1990, GM begins the maturement of electric and battery-powered vehicles. prone the high cost and exceptional range, sales were disappointing. In 1997 GM develops its own fuel- mobile headphone stack technology including first fuel electric mobile phone car prototype HydroGen1. The first mover strategy gave the telephoner the capability to use patents and intellectual property difficult to tete-a-tete fr om competitors. By 2000, the US market has matured and foreign inspiration has eroded the market share of the three domestic players to less(prenominal) than 60%. In 2000, GM started potential working on the embrasure between design and technology considering three all authorised(p) aspects for the rising car: safety, environment and performance. GM developed the judgement of a skate.

Combining a fuel cubicle-based skateboard and drive-by-wire technology allows the body and chassis to be completely separate. This revolutionary plan represented a new business puzzle option in the automotive industry. This project was called AUTOnomy with important ! implications: simplification of large plants and reduction of cost. By 2003, the fuel cell course represented the largest innovation program in GM in the automobile industry trying to manage the alteration to a completely different source of power - the heat satisfy fuel cell. GM spent 6% of sales per annum on research and development. Many challenges needed be work ahead fuel cell cars would be viable. First, the cost of fuel cell was too high for...If you want to get a in full essay, order it on our website: BestEssayCheap.com

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